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Branding

The Marketing GP, The Marketing GP

The secret to building your personal brand and why you have one, whether you like it or not

While most people have conducted a search on themselves for a bit of a laugh, did you know what you find can actually have a pretty big impact on your marketing?

The Marketing GP, The Marketing GP

Coronavirus will change how we do business and how we market our brands. Here’s what you need to know

We’ve hit troubling times – the coronavirus has created havoc for Australians personally, but also professionally. Unfortunately, many businesses won’t make it through these challeng...

The Marketing GP, The Marketing GP

2018 Spotify Wrapped Marketing Campaign

Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their ma...

Content marketing

The Marketing GP, The Marketing GP

Omnichannel marketing – what is it and why you need it

This little marketing gem is something your business should be embracing to get real results in the modern world.

The Marketing GP, The Marketing GP

Saying Goodbye to Instagram Likes

There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.

The Marketing GP, The Marketing GP

Hashtag #DOs and #DON’Ts

Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users...

Email marketing

The Marketing GP, The Marketing GP

Is email marketing worth it?

Email marketing can be a really useful marketing tool – but only if done correctly! When you use email marketing you are talking directly to your customers/clients or prospects, which […]

The Marketing GP, The Marketing GP

Getting the basics right for email marketing

Email marketing can be a great marketing tool for small-to-medium (SME) businesses – but only if done correctly. I speak to a lot of organisations who are already using email […]

The Marketing GP, The Marketing GP

Keep in touch with your customers with email marketing

It’s pretty well accepted that finding new customers is more expensive than keeping the ones you already have. Which is why it’s vital to get contact information from your customers/client...

Inbound marketing

The Marketing GP, The Marketing GP

How does Inbound Marketing work?

Inbound marketing is one of the latest additions to what seems to be an endless stream of marketing trends and buzz word. But could it be that for once, the […]

Interviews

The Marketing GP, The Marketing GP

Local marketing agency moves to bigger premises in Carrodise

Following the unprecedented year that was 2020, local marketing agency The Marketing GP has celebrated the new year by relocating to larger premises.

The Marketing GP, The Marketing GP

Chris Manak (Manic Workshops)

Click here to visit The Marketing Reality iTunes podcast channel. Chris Manak is a nationally recognised dating coach for men. Through his continued effort for self improvement, Chris t...

The Marketing GP, The Marketing GP

Grant Burchell (Electrodry)

Click here to visit The Marketing Reality iTunes podcast channel. Grant Burchell is the co-owner of Electrodry. Blessed with an entrepreneurial spirit, Grant is keen on building somethi...

Marketing

The Marketing GP, The Marketing GP

How to prepare for events after COVID

It’s safe to say events after COVID-19 will never be the same. So how do we prepare for face-to-face events in 2021?

The Marketing GP, The Marketing GP

51 marketing ideas to help grow your business

Unsure where to go with your business marketing? We’ve pulled together 51 achievable and affordable marketing ideas you can use to help grow your business.

The Marketing GP, The Marketing GP

Omnichannel marketing – what is it and why you need it

This little marketing gem is something your business should be embracing to get real results in the modern world.

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Marketing Campaign

The Marketing GP, The Marketing GP

Uber Eats marketing campaign – cut-through marketing by pairing an unlikely duo

Every so often there is a campaign that makes me get a warm glow – the most recent is the Uber Eats marketing campaign.

Networking

The Marketing GP, The Marketing GP

Local marketing agency moves to bigger premises in Carrodise

Following the unprecedented year that was 2020, local marketing agency The Marketing GP has celebrated the new year by relocating to larger premises.

The Marketing GP, The Marketing GP

How to prepare for events after COVID

It’s safe to say events after COVID-19 will never be the same. So how do we prepare for face-to-face events in 2021?

The Marketing GP, The Marketing GP

Starting early when it comes to personal brand

Earlier this month, we had the pleasure of supporting a Sponsorship Education Seminar for female high school students, on the path to becoming elite athletes. The event gave all high […]

Promotion

The Marketing GP, The Marketing GP

Local marketing agency moves to bigger premises in Carrodise

Following the unprecedented year that was 2020, local marketing agency The Marketing GP has celebrated the new year by relocating to larger premises.

The Marketing GP, The Marketing GP

2018 Spotify Wrapped Marketing Campaign

Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their ma...

The Marketing GP, The Marketing GP

Using stories to promote your business on social media

Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social media, you’ll notice that a variety of platforms now allow […]

Public Relations

The Marketing GP, The Marketing GP

8 key things to include when pitching your press release

Pitching to the media is not always easy, but there are ways to increase your chance of success. An effective media release all comes down to research, preparation and a […]

The Marketing GP, The Marketing GP

9 handy PR tips for SMEs to get some media coverage

So often I have clients tell me that they don’t know where to start when it comes to public relations for their business. Below are nine tips to get you […]

The Marketing GP, The Marketing GP

Public Relations for your Business

Like any business concept, Public Relations for your Business can be presented as something complex. But at the very heart of PR is the premise of letting the world know about your business. Let the w...

Social Media

The Marketing GP, The Marketing GP

Saying Goodbye to Instagram Likes

There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.

The Marketing GP, The Marketing GP

The Instagram algorithm: what you need to know

Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all social media platforms run on these days”. To pave the [&h...

The Marketing GP, The Marketing GP

2018 Spotify Wrapped Marketing Campaign

Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their ma...

Speaking

The Marketing GP, The Marketing GP

The basics for being a great guest speaker

Being a guest speaker is a great marketing tool, as it can position you – or someone in your organisation – as an expert or specialist in your field.

Sponsorship

The Marketing GP, The Marketing GP

Starting early when it comes to personal brand

Earlier this month, we had the pleasure of supporting a Sponsorship Education Seminar for female high school students, on the path to becoming elite athletes. The event gave all high […]

Strategy

The Marketing GP, The Marketing GP

Omnichannel marketing – what is it and why you need it

This little marketing gem is something your business should be embracing to get real results in the modern world.

The Marketing GP, The Marketing GP

Is it time to outsource my marketing?

When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your admin team – because they can do everything, right? If you're asking yourself the ques...

The Marketing GP, The Marketing GP

Saying Goodbye to Instagram Likes

There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.

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Team

The Marketing GP, The Marketing GP

A very Merry Christmas from The Marketing GP!

2020 has undoubtedly been a challenging one, and we’re excited to celebrate the end of it as a team. We want to say a massive Merry Christmas to you all.

Technology

The Marketing GP, The Marketing GP

The Hidden Power of SEO

Knowing how to tap into the hidden power of SEO is essential to better understand how potential and current clients engage with your brand.

Video

The Marketing GP, The Marketing GP

How to make a marketing video for your business: an overview

Businesses today need to develop a marketing video strategy. Video content has shown up to the party with followers across any digital channel.

The Marketing GP, The Marketing GP

Wrapping up 2019 with a special Christmas message from the team

We took the opportunity to reflect on the year that was and chat about one of our favourite areas of marketing for the year.

The Marketing GP, The Marketing GP

Merry Christmas 2018, from The Marketing GP!

Hello holiday season! Merry Christmas 2018. Can you believe another year has almost come to an end? It was all hands on deck for 2018, with a continued expansion of […]

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Website

The Marketing GP, The Marketing GP

51 marketing ideas to help grow your business

Unsure where to go with your business marketing? We’ve pulled together 51 achievable and affordable marketing ideas you can use to help grow your business.

The Marketing GP, The Marketing GP

Omnichannel marketing – what is it and why you need it

This little marketing gem is something your business should be embracing to get real results in the modern world.

The Marketing GP, The Marketing GP

Five costly Facebook ad mistakes many businesses make

If you are still boosting posts… stop! Your money is better spent setting your ads up properly and using the targeting tools available through Facebook Business Manager.

misc

The Marketing GP, The Marketing GP

What do I need to know before creating a website?

Are you looking to create a website from scratch? Or want to breathe fresh air into your current website?  Before you jump straight in (we love your enthusiasm), there are […]

The Marketing GP, The Marketing GP

Seven marketing mistakes that could destroy your business

Too many businesses have sailed on their merry way before being pulled under the current of their competitors due to these marketing mistakes.

schedule a chat with our Chief Marketer about your marketing needs

Come & find us

Far from a stale doctor’s office, The Marketing GP is based in a vibrant, creative (and purple) hub in the heart of Carrodise – otherwise known as Carrington in Newcastle.

So drop in if you want to chat marketing. But be prepared for questionable jokes, plenty of laughs and, importantly, overfilled lolly jars (unless the team gets to them first).