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Branding

The Marketing GP, The Marketing GP

Brand Exposure through the ‘Photobomb’

How to use the ‘photobomb’ concept successfully Sparking global discussion recently is a woman named Kelleth Cuthbert, better known as ‘The Fiji Water Girl’. Kelleth was hired ...

The Marketing GP, The Marketing GP

Using stories to promote your business on social media

Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social media, you’ll notice that a variety of platforms now allow […]

The Marketing GP, The Marketing GP

Starting early when it comes to personal brand

Earlier this month, we had the pleasure of supporting a Sponsorship Education Seminar for female high school students, on the path to becoming elite athletes. The event gave all high […]

Content marketing

The Marketing GP, The Marketing GP

Using stories to promote your business on social media

Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social media, you’ll notice that a variety of platforms now allow […]

The Marketing GP, The Marketing GP

Do Website Pop-ups Work?

Pop-ups on websites began as a Frankenstein experiment of sorts, where it would either entice or scare away future customers. Over time, however, pop-ups have become a rather important and […]

The Marketing GP, The Marketing GP

Leverage your marketing to increase its effectiveness

Let’s be clear – every business engages in marketing. BUT, not every business is strategic in their marketing. Whether big or small, any business is only as strong as its […]

Email marketing

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Inbound marketing

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Interviews

The Marketing GP, The Marketing GP

Lacey Filipich (Money School)

Click here to visit The Marketing Reality iTunes podcast channel. Lacey Filipich is the co-founder of Money School. Now in her mid 30s, Lacey regards her financial independence as an ex...

The Marketing GP, The Marketing GP

Daniel Brady (Heavenly Hammocks)

Click here to visit The Marketing Reality iTunes podcast channel. Daniel Brady is the founder of Heavenly Hammocks – amongst other things – and is based in Brisbane, but his...

The Marketing GP, The Marketing GP

Zachary Rook (Your Local Movers)

Click here to visit The Marketing Reality iTunes podcast channel. Zachary Rook is a young entrepreneur who founded the Brisbane-based removalist company Your Local Movers. From being a ...

Marketing

The Marketing GP, The Marketing GP

Five costly Facebook ad mistakes many businesses make

If you are still boosting posts… stop! Your money is better spent setting your ads up properly and using the targeting tools available through Facebook Business Manager.

The Marketing GP, The Marketing GP

What is Website Hosting?

In layman's terms, website hosting allows you to own a website on the internet and gives people access to view it. Simple enough right?

The Marketing GP, The Marketing GP

The Hidden Power of SEO

Knowing how to tap into the hidden power of SEO is essential to better understand how potential and current clients engage with your brand.

Marketing Campaign

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Networking

The Marketing GP, The Marketing GP

10 tips to help optimise your business networking!

Business networking is a great marketing tool, both for your organisation and your own personal branding. But just because you attend a networking event doesn’t mean you’re effectively net...

Promotion

The Marketing GP, The Marketing GP

10 tips to help optimise your business networking!

Business networking is a great marketing tool, both for your organisation and your own personal branding. But just because you attend a networking event doesn’t mean you’re effectively net...

Public Relations

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Social Media

The Marketing GP, The Marketing GP

Hashtag #DOs and #DON’Ts

Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users...

The Marketing GP, The Marketing GP

The big marketing potential behind big data

An advantage in today's marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.

The Marketing GP, The Marketing GP

Using stories to promote your business on social media

Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social media, you’ll notice that a variety of platforms now allow […]

Speaking

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Sponsorship

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Strategy

The Marketing GP, The Marketing GP

2018 Spotify Wrapped Marketing Campaign

Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their ma...

The Marketing GP, The Marketing GP

Hashtag #DOs and #DON’Ts

Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users...

The Marketing GP, The Marketing GP

The big marketing potential behind big data

An advantage in today's marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.

Team

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Technology

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Video

The Marketing GP, The Marketing GP

Is email marketing worth it?

Email marketing can be a really useful marketing tool – but only if done correctly! When you use email marketing you are talking directly to your customers/clients or prospects, which […]

The Marketing GP, The Marketing GP

Why your website is important for your business

No matter what your industry or the size of your business, your online presence makes a big difference to your success. And your website is such a critical element of […]

The Marketing GP, The Marketing GP

The greatest marketing ideas are useless…if you don’t action them

Do you consider yourself to be an ideas person? Perhaps a bit more of a ‘right-brain’ thinker? Having someone like you is a great asset to any organisation – but […]

Website

The Marketing GP, The Marketing GP

What is Website Hosting?

In layman's terms, website hosting allows you to own a website on the internet and gives people access to view it. Simple enough right?

The Marketing GP, The Marketing GP

The Hidden Power of SEO

Knowing how to tap into the hidden power of SEO is essential to better understand how potential and current clients engage with your brand.

The Marketing GP, The Marketing GP

The big marketing potential behind big data

An advantage in today's marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.

misc

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schedule a chat with our Chief Marketer about your marketing needs

Come & find us

Far from a stale doctor’s office, The Marketing GP is based in a vibrant, creative (and purple) hub in the heart of Carrodise – otherwise known as Carrington in Newcastle.

So drop in if you want to chat marketing. But be prepared for questionable jokes, plenty of laughs and, importantly, overfilled lolly jars (unless the team gets to them first).