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Branding

The Marketing GP, The Marketing GP

99 ways to increase your brand awareness

Brand awareness is the idea that when someone sees your brand they are able to state what it is that you do. As a small-to-medium (SME) business, with a limited […]

The Marketing GP, The Marketing GP

Do you understand how your personal brand is part of your marketing?

I was recently interviewed by Shirley Dalton for her Voice America interview series called Reclaim Your Freedom and one of the main topics we talked about was personal branding. Below […]

The Marketing GP, The Marketing GP

How often do you work on marketing for your business?

Let’s be realistic – there are only so many hours in the day. Which means it’s easy for things to continually get pushed to the bottom of your list. And […]

Content marketing

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Email marketing

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Inbound marketing

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Interviews

The Marketing GP, The Marketing GP

Annaliese Allen (Honeybell Waterwear)

Click here to visit The Marketing Reality iTunes podcast channel. Annaliese Allen is the founder of Honeybell Waterwear designs. She is a mother of two, a sun lover and a constant suffe...

The Marketing GP, The Marketing GP

James Millard (YOLO Financial Services)

Click here to visit The Marketing Reality iTunes podcast channel. James Millard is the co-founder of YOLO Financial Services and is carving out a new way of doing things. The YOLO&...

The Marketing GP, The Marketing GP

Sarah-Jane Dunford (Riskology Consulting)

Click here to visit The Marketing Reality iTunes podcast channel. I was thrilled to interview Sarah-Jane Dunford, the owner of Riskology Consulting. She is definitely someone who has found h...

Marketing

The Marketing GP, The Marketing GP

The secret to building your personal brand and why you have one, whether you like it or not

While most people have conducted a search on themselves for a bit of a laugh, did you know what you find can actually have a pretty big impact on your marketing?

The Marketing GP, The Marketing GP

How does Inbound Marketing work?

Inbound marketing is one of the latest additions to what seems to be an endless stream of marketing trends and buzz word. But could it be that for once, the […]

The Marketing GP, The Marketing GP

Grow smarter by knowing when to scale up your marketing team with a hybrid marketing team

Have you thought about developing a hybrid marketing team? Do you know what that is? Ever catch yourself jotting down another great marketing idea you had at an event or […]

Marketing Campaign

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Networking

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Promotion

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Public Relations

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Social Media

The Marketing GP, The Marketing GP

The Marketing Umbrella

Businesses need to plant their brand firmly wherever is most relevant to their goals and team. Which part of the marketing umbrella will your team use?

The Marketing GP, The Marketing GP

5 social media ‘rules’ it’s ok to break

Humans are programmed to be social creatures. In other words, finding the ways to communicate and work together with others is already imprinted in our DNA. While this is the […]

The Marketing GP, The Marketing GP

Why social media for business is a smart move

I can clearly remember when social media first hit the scene. It was a bit of a slow burn in Australia, with just the usual early adopters jumping on board. […]

Speaking

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Sponsorship

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Strategy

The Marketing GP, The Marketing GP

The basics for being a great guest speaker

Being a guest speaker is a great marketing tool, as it can position you – or someone in your organisation – as an expert or specialist in your field.

The Marketing GP, The Marketing GP

8 key things to include when pitching your press release

Pitching to the media is not always easy, but there are ways to increase your chance of success. An effective media release all comes down to research, preparation and a […]

The Marketing GP, The Marketing GP

Do you know what marketing strategies your competitors are implementing?

I am all for organisations running their own race. And of course I want you to be creative and to have an individualised approach to your marketing efforts. But this […]

Team

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Technology

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Video

The Marketing GP, The Marketing GP

Are you using technology to take your marketing to the next level?

Whilst the marketing basics have not changed much over the years, the way we can implement our key messages and speak to our target audience has changed dramatically. The old […]

The Marketing GP, The Marketing GP

How small business can be effective in their marketing

It is well-recognised that Australia is a nation of small businesses. The Australian Bureau of Statistics results from last year found that there were 1.2 million sole traders, 600,000 micro-businesse...

The Marketing GP, The Marketing GP

Chris Manak (Manic Workshops)

Click here to visit The Marketing Reality iTunes podcast channel. Chris Manak is a nationally recognised dating coach for men. Through his continued effort for self improvement, Chris t...

Website

The Marketing GP, The Marketing GP

Writing your blogs naturally – it’s better for SEO!

An organisation may have the perfect website, but if your intended audience isn’t seeing it, what’s the point? This is where writing your blogs naturally comes in.

The Marketing GP, The Marketing GP

Why your website is important for your business

No matter what your industry or the size of your business, your online presence makes a big difference to your success. And your website is such a critical element of […]

misc

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schedule a chat with our Chief Marketer about your marketing needs

Come & find us

Far from a stale doctor’s office, The Marketing GP is based in a vibrant, creative (and purple) hub in the heart of Carrodise – otherwise known as Carrington in Newcastle.

So drop in if you want to chat marketing. But be prepared for questionable jokes, plenty of laughs and, importantly, overfilled lolly jars (unless the team gets to them first).