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Marketing

The Marketing GP, The Marketing GP

Point of Difference when Social Responsibility Matters

Our suggested point of difference for businesses looking to stay relevant in today’s market is social responsibility. So, I have a challenge for you. I want you to try and […]

The Marketing GP, The Marketing GP

The Instagram algorithm: what you need to know

Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all social media platforms run on these days”. To pave the [&h...

The Marketing GP, The Marketing GP

2018 Spotify Wrapped Marketing Campaign

Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their ma...

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Marketing Campaign

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Networking

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Strategy

The Marketing GP, The Marketing GP

Does marketing overwhelm you?

It’s interesting that the common thread when I speak to new clients is that the reason they have put off marketing for so long is that marketing strategies can overwhelm […]

Team

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Video

The Marketing GP, The Marketing GP

Lacey Filipich (Money School)

Click here to visit The Marketing Reality iTunes podcast channel. Lacey Filipich is the co-founder of Money School. Now in her mid 30s, Lacey regards her financial independence as an ex...

The Marketing GP, The Marketing GP

Daniel Brady (Heavenly Hammocks)

Click here to visit The Marketing Reality iTunes podcast channel. Daniel Brady is the founder of Heavenly Hammocks – amongst other things – and is based in Brisbane, but his...

The Marketing GP, The Marketing GP

Getting the basics right for email marketing

Email marketing can be a great marketing tool for small-to-medium (SME) businesses – but only if done correctly. I speak to a lot of organisations who are already using email […]

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schedule a chat with our Chief Marketer about your marketing needs

Come & find us

Far from a stale doctor’s office, The Marketing GP is based in a vibrant, creative (and purple) hub in the heart of Carrodise – otherwise known as Carrington in Newcastle.

So drop in if you want to chat marketing. But be prepared for questionable jokes, plenty of laughs and, importantly, overfilled lolly jars (unless the team gets to them first).