Brand Guide | AccountCom Brand Guidelines

Brand Guidelines

Logo

Colour Palette

AccountCom

Company Overview

Situated in the heart of Maitland, AccountCom provide tailored bookkeeping, financial management and HR services to businesses to ensure they are financially compliant. The philosophy is an approach that removes any stress or fuss around HR and finance.

AccountCom’s belief is that when it comes to managing financial
obligations, a stock standard approach isn’t enough! They provide unique and innovative financial management solutions for businesses that go beyond number-crunching and paperwork.

AccountCom

Brand Logo

The logo is comprised of three components: the brand name, key message and icon. This primary logo can be shown as landscape or horizontal.

Both service sectors, bookkeeping and human resources, have accompanying logos to use in specific situations. These secondary logos can be shown as landscape or horizontal.

When using different colour variations of the logo, the accompanying background colour should be used.

Primary - landscape

Primary - Horizontal

Service sector logos

secondary - horizontal

secondary - portrait

icons

AccountCom

colour palette

All colours of the brand are used throughout all design elements, either print or digital.

The primary colour is to be used as background colours, main design elements and image overlays.

The secondary colours are to accompany the primary, and used as CTA elements throughout digital and print collateral.

Primary colours

Sweet brown

HEX: #B33636
R: 179 G: 54 B: 54
C: 21 M: 92 Y: 83 K: 12

Tart orange

HEX: #F15E5E
R: 241 G: 94 B: 94
C: 0 M: 79 Y: 58 K: 0

Secondary colours

Eerie Black

HEX: #232323
R: 35 G: 35 B: 35
C: 71 M: 65 Y: 64 K: 72

Spanish Grey

HEX: #8E8E8E
R: 142 G: 142 B: 142
C: 47 M: 39 Y: 39 K: 3

White

gradient shades

AccountCom

Social Media

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Montserrat Font Family – Primary brand font, used in document headings and body text, social media tiles, stationery items, promotional materials. Weight of text should alternate to mirror brand logo.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Lora Font Family – Secondary brand font, used in headings, social media tiles, stationery items, promotional materials. Should always be shown as lowercase to mirror brand logo.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Ariel Font Family – To be used as system text when using applications such as Word or PowerPoint.

AccountCom

Typography

Macmillans Accountants

Iconography

Icons are to be used throughout all design elements, where called for, to maintain continuity throughout all branding items. This could include the website, social icons, business cards and presentations.

All uses are to best suit the copy and context of the design. All icons are business and accounting-centric, with rounded line art to reflect the arched logo.