The Marketing GP
Gemma has completed a Bachelor of Communication, double majoring in Journalism and Public Relations at the University of Newcastle. Gemma is undertaking a further year of study to pursue Honours with a journalism project.
Joining The Marketing GP team in late 2017, I jumped straight into my role as a Client Services Coordinator. I have studied and completed work experience in related fields and my involvement in sectors such as tourism, event management, radio, customer service, print and local advertising, has made me a great fit in this role. I love being part of such a close team and I’m excited to see what the future holds!
I’ve learnt a lot in my role already but I still find it difficult to answer the question “so what is it you do?”
The short answer is, a little bit of everything!
My main passion and focus is writing, and I love that I get the opportunity to write across a wide range of genres! Our focus is to write in the ‘voice’ of our clients, which means my writing is constantly evolving and improving.
I also manage social media for a variety of clients. I create content, but also ensure that we engage with the public and respond to any queries or comments. Being an avid social media user in my personal life, this is another part of the job that I have a lot of fun with. If you ever see a post on our social media with a pun or lame ‘dad joke’ in it, you can bet it was me who wrote it.
Within the team, I usually take the lead in YouTube and our in-house marketing. I’m passionate about Instagram, which is one of my main responsibilities. Having researched and written about features relevant to the platform, like hashtags and stories, I take pride in my unique knowledge about the platform. In 2020, I’ll be furthering my knowledge-base with training in software like HubSpot.
Other areas I work in include website management, client liaison, event preparation and delivery, marketing strategy planning, image design and much more!
Outside of work my passions include cooking, travel and writing, but I also enjoy being physically and socially active.
I love all things music and am always up for a concert or festival. In my down time, you can find me binge-watching new TV shows, or re-watching some of my old favourites like Friends.