With over 15 years hands on experience in marketing, I have had the chance to work with an amazing variety of businesses. What has always been clear to me is that marketing is an entirely transferable skill – which is what led me to launch the business. I wanted the opportunity to work with a range of businesses, creating practical AND exciting approaches to marketing.
I have had the pleasure of working with both B2B and B2C businesses, government organisations, family-run businesses, local, national and international brands, across so many different sectors that it would take forever to list them!
My strength lies in my ability to see the entire playing field for our clients. Because we don’t specialise in one area of marketing, our clients know that our recommendations an unbiased and based on our deep understanding of marketing theory and the range of marketing tools available to them. I am able to provide insight into not only marketing strategy, but also the lay of the land for the sector and geographic location of our clients.
In terms of formal education, I have a Bachelor of Communication and a Masters of Marketing from the University of Newcastle and I am a graduate of the Australian Institute of Company Directors.
In addition to working with our clients I am also often called upon to present at events and conferences – something I get nervous about prior to (which people who know me don’t believe!) but also thoroughly enjoy doing.
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The Marketing GP team has an extensive range of skills and experience, covering every element of what we do; marketing and communication.