MAKING THE MOST OF 'BUSINESS UNUSUAL'
We know a lot of businesses are doing it tough as a result of the COVID-19 lockdown restrictions. Some sectors have experienced an almost total cessation of activity as it once was. They’ve been forced to innovate to survive.
It’s now …during business unusual … that your marketing becomes more critical than ever. Keeping your communities informed, telling people about the steps you are taking to still service them in a challenging environment, and keeping your business top of mind will help you come out of this positively on the other side.
Your approach today to marketing your business may look vastly different to what it did yesterday. People are spending more time at home and are more connected online than ever before. This offers real potential for your business to find a way to stand out and offer real value when your customers are looking for a sense of community.
To help you through this challenging time and to ensure your business comes out the other side, we’ve created our #MarketingTreatment Tips
With social distancing in place, it’s hard to get your personal and business profile out there through your reliable networking avenues.
By why not embrace technology and create a new way to bring your groups together? Video sites like Zoom and even Google Hangouts allow business professionals to create online networking opportunities from the comfort of their home.
You could bring a large group together, or simply arrange a weekly coffee catch-up with someone new each week. You’ll get
the same benefits of networking at events, but without having to change out of your PJ pants!
During a time when we are so saturated by coronavirus updates, be the good news the world needs.
Are you doing something innovative in your business to help people through this challenging time? Have you reshaped the way you work to provide the same level of service, whilst following the health precautions?
Many local media outlets, such as Hunter Headline, are looking for good news stories, so why not create a media release and let people know that you’re a forward thinking business that has found a solution during this time.
There’s no time like now to upskill your team or yourself in marketing. Whether you are a marketing whiz, business owner, entrepreneur or admin team member, businesses are now offering courses, resources and information for free to help you during this challenging time.
In fact, we’re giving people a taste of our popular marketing course, The Marketing Reality, by offering some of our modules for free right now.
If you have less work on and the time to complete the courses you’ve been putting off, go for it! It will do you wonders in the future.
For details on The Marketing Reality CLICK HERE.
With things changing rapidly, it’s so important that you keep your current and potential customers informed regarding any changes you’ve made to how you do business.
If you’re a restaurant, ensure your website and social media tells customers whether you are offering any service during this time. If you operate a store, can people now buy online? Have you changed your opening hours or the way appointments are conducted?
Not being able to find information about your business can cause frustration and lead people to look elsewhere.
Make sure you let your community know, whether that be through social media, on your website, through email or during their upcoming appointments.
Now, more than ever, people want to feel part of a community. Social isolation means connection has become more challenging, so providing avenues for community members to support and reach out to one another is vital.
If your business has an important role in keeping a community together, whether that’s geographical or people with shared interests, create digital hubs to bring those people together and support them. This could be in the form of a Facebook group or regular virtual meet-up, for example.
So say you are a bookshop, can you create a virtual book club? If you are a real estate agent, can you create a suburb specific Facebook group designed for local businesses and community members to share resources during this time? If you are a recruitment company, can you create a private Facebook group where you provide tips to people trying to find a job during what has become a difficult job market?
What you do during this more difficult time to support others will benefit you greatly once things return to normal. Trust is an important foundation for any brand.
The COVID-19 lockdown has forced people to spend more time at home and shopfronts to close. So your customers are spending more time than ever shopping online, researching products online and communicating digitally. And more importantly, this trend is likely to carry beyond social isolation, as customers who previously weren’t confident shopping online, now have the capabilities.
If there was ever a time to make sure your product looks irresistibly good online, that time is now.
Do you have a website already? Make sure it is optimised to speak to your customer in the right way. Is it easy to navigate? Is your shop easy to use?
If you don’t have a website, embrace social media. Facebook now has a shop option built into it that allows you to sell through the site, as does Instagram. Now is a great time to focus on setting up your products through social media and implementing a good social media marketing plan to get people interested in your brand.
Now, more than ever before, your business needs to have an effective online presence. This is vital to connecting with your customers during this time.
The Marketing GP team has an extensive range of skills and experience, covering every element of what we do; marketing and communication.