Like any business concept, PR can be presented as something complex.
Crisis management PR is a whole other kettle of fish, but if you want to undertake some ongoing proactive PR the first step is to start letting media outlets know what it is you’re doing. Don’t assume they already know!
Of course your news must be interesting and noteworthy in some way, so often it is up to you to determine the angle or ‘hook’.
So have a think about what is happening in your business and then take the next step and consider why someone might want to read or hear about it.
If you’ve now got the PR bug, check out some handy tips to gaining PR coverage.
If you would like to take your understanding of PR to the next level, sign up for my 6-week online marketing workshop – Marketing Maven.
The Marketing GP team has an extensive range of skills and experience, covering every element of what we do; marketing and communication.