Does the term Customer Relationship Management (better known as CRM) make you cringe… because you know you haven’t got a handle of it? Or you don’t actually understand what it is?
Have no fear, our team is here!
Customer Relationship Management refers to a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. A CRM system (or software) helps you manage and maintain customer relationships, track sales leads, marketing, and sales pipeline, and delivers the data you need to make informed decisions.
If you’re looking to scale and grow your business, an effective CRM system is vital. It will help to manage your contacts, support marketing and sales activity, and improve productivity by reducing administrative burden.
Embracing a CRM can help you to identify your ideal customers, communicate with them, win them over, and keep them engaged. And our CRM experts can help you to start benefiting from the right tools for you.
Chances are, you already have one!
As a business owner, you should have some form of customer relationship management systems and processes in your business. This might be something as simple as interacting with your customers via phone or email on a weekly basis.
While we all love the occasional chat with customers, it can be resource-heavy and take time away from important daily tasks. There’s a better way than manually creating emails to connect with clients regularly.
By integrating CRM software and automation into your processes, the tools can do all the hard work for you – freeing up time in your day to get that third coffee or scroll through your social media channel of choice (professional stalking on LinkedIn, perhaps learning the latest TikTok dance, or checking out the latest content from Kim Kardashian on Instagram). Ahem, oh sorry – we mean it will free up time in your day to work on business-critical tasks!
Want your business to succeed, and your team to be productive?
You need the right CRM software.
A CRM system gives you a clear overview of all your customers and clients, and the way they are interacting with you. It provides one centralised point for all data – whether that be information regarding their demographics, purchase history, meetings booked, email communications, or website visits. A quality CRM system can even show you their social media history – who they follow, which pages they view and how long they spend looking (so you’ll know if THEY are also stalking Kimmy K).
CRM Integration is the ultimate way to understand your current and prospective customers, how they behave, and how you can turn them from a lead to a sale. That’s where we come in!
Our team are all about helping our clients succeed and thrive – and using innovative, high-tech CRM software is a critical first step!
There are many different CRM software solutions available, and it can sometimes feel like visiting an ice cream store and having too many options to choose from! But lucky for you, we’ve already tried all the flavours and know how to recommend the right one for you! And we like to throw a few sprinkles on top too!
Our preferred CRM software platform is HubSpot, which combines Inbound Marketing, Sales and Service software – providing all the tools you never knew you needed to leverage your business. It’s the cookies and cream of CRMs – everybody loves it.