Bean Counters Ball

Charity Event Management

event attendees
in funds raised
raffle tickets sold
sponsors managed

Since 2018 we’ve assisted the Bean Counters Ball Committee to pull off the night of nights in the accounting industry’s calendar.

The Bean Counters Ball is a join initiative between the Hunter branches of Chartered Accountants Australia and New Zealand and CPA AustraliaThe Ball raises much-needed funds for underprivileged youth in the Hunter region through charity partners Samaritans and Hunter TAFE Foundation 

The Ball has a committee of 10-12 volunteers each year who plan the event, with our team providing marketing advice and event management services.  

Since it began in 2010, the Bean Counters Ball has become the night of all nights for accountants and business professionals in the region.


The situation

Event management for a charity ball with a committee in place is a little different to your usual event. Unlike some events where we work with one business or a small event team, in this case, we work with a committee of individuals who are all donating their time. 

Each year the committee members change, which means fresh ideas to make the event bigger and better. We’ve become the knowledge hub for the event, haven’t been part of it for five years now.

We help to bring ideas together with what works within the scope of the event, the budget and the venue. As committee members are volunteering their time, we manage the event logistics and ensure the Bean Counters Ball runs smoothly on, during and after the night.

The plan

The 2018 Chair of the Bean Counters Ball, Joshua Robb, initially engaged with our team for our event planning and management services. Since then, we’ve become the event management team for the event annually, through changing Chairs and committees (and COVID pivots!)

Since our engagement with the Bean Counters Ball, we’ve assisted with a range of event management tasks including (but not limited to!): liaising with suppliers; graphic design; email marketing; social media creation; public relations; ticket sales and management; and sponsorship management. And we can’t forget one of most important tasks – making sure the committee can let their hair down and enjoy themselves on the night of the event after a year of planning! (We may indulge in a boogie or two ourselves – we’re only human).  

The results

Our cups are consistently filled when we work with the committee for the Bean Counters Ball. We love having the opportunity to work with a diverse committee while assisting the not-for-profit sector at the same time.  

It’s even better to see the fantastic results from a night filled with entertainment, raffles and raising money for much-needed charities. Since its inception, the Bean Counters Ball has raised over $300,000 that has been donated directly to its charity partners. Each year it attracts around 400 attendees, many of which mark the date in their calendar every year.

“I’ve worked with The Marketing GP as a member of the committee and the Chair of the Bean Counters Ball and couldn’t recommend them enough.

Their team is the glue that brings the event together, and without them the last few events may not have gone ahead.”

Hayden Asper

Chair | Bean Counters Ball

Whether you’re balling or brunching, trust us as your reliable event team.

Forget worrying about whether the decorator will arrive on time or if the microphone is clear enough – we’ve got you!

With over a decade of experience working in event management, our team will take the stress of managing an event from start to finish out of your hands. That way you can spend the night dancing and relaxing while we handle the hard stuff. 

Book a meeting with our Chief Marketer, Holly Martin to discuss your event today.

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