The Hidden Power of SEO
If you manage your own business, or market one, chances are you’ve heard that Search Engine Optimisation (SEO) is a…
Point of Difference when Social Responsibility Matters
Our suggested point of difference for businesses looking to stay relevant in today’s market is social responsibility. So, I have…
Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your…
Saying Goodbye to Instagram Likes
Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…
Hashtags – The #DOs and #DON’Ts
The humble # has come a long way from just a simple number sign. Anyone who uses social media has…
Do Website Pop-ups Work?
Pop-ups on websites began as a Frankenstein experiment of sorts, where it would either entice or scare away future customers….
The Marketing Umbrella
Who knew umbrellas could be used for more than just rainy days? Marketing is a huge industry; from digital marketing,…
The Evolution of Website Design and Functionality
A website, and website design, is the first tool we look to when developing a strategic, integrated and leveraged marketing…
2018 Spotify Wrapped Marketing Campaign
Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. And if you have a Spotify account, it probably had quite…
Brand Exposure through the ‘Photobomb’
How to use the ‘photobomb’ concept successfully Sparking global discussion recently is a woman named Kelleth Cuthbert, better known as…
Merry Christmas 2018, from The Marketing GP!
Hello holiday season! Merry Christmas 2018. Can you believe another year has almost come to an end? It was all…
The big marketing potential behind big data
To successfully market your business online, you need to understand the data available to you on the Internet. One massive…
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