The secret to building your personal brand and why you have one, whether you like it or not
Have you every Googled yourself? You might be surprised by what you find – old pictures of you out with…
How does Inbound Marketing work?
Inbound marketing is one of the latest additions to what seems to be an endless stream of marketing trends and…
Grow smarter by knowing when to scale up your marketing team with a hybrid marketing team
Have you thought about developing a hybrid marketing team? Do you know what that is? Ever catch yourself jotting down…
Coronavirus will change how we do business and how we market our brands. Here’s what you need to know
We’ve hit troubling times – the coronavirus has created havoc for Australians personally, but also professionally. Unfortunately, many businesses won’t…
How to make a marketing video for your business: an overview
Businesses today need to develop a marketing video strategy. Video content has really dusted itself off and shown up to…
The Hidden Power of SEO
If you manage your own business, or market one, chances are you’ve heard that Search Engine Optimisation (SEO) is a…
Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your…
Saying Goodbye to Instagram Likes
Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…
Wrapping up 2019 with a special Christmas message from the team
2019 has been another great year at The Marketing GP. As Christmas approaches, we wanted to wish all of our…
Uber Eats get cut-through marketing by pairing an unlikely duo in new campaign
Every so often there is a marketing campaign that makes me get a warm glow – and the most recent…
Public Relations – What Indonesia Taught Me
As a marketing professional, and a Bachelor of Communication student, I understand there’s a lot of different areas that fall…
Point of Difference when Social Responsibility Matters
Our suggested point of difference for businesses looking to stay relevant in today’s market is social responsibility. So, I have…
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