Uber Eats get cut-through marketing by pairing an unlikely duo in new campaign
Every so often there is a marketing campaign that makes me get a warm glow – and the most recent…
Public Relations – What Indonesia Taught Me
As a marketing professional, and a Bachelor of Communication student, I understand there’s a lot of different areas that fall…
The Instagram algorithm: what you need to know
Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all…
The Hidden Power of SEO
If you manage your own business, or market one, chances are you’ve heard that Search Engine Optimisation (SEO) is a…
Point of Difference when Social Responsibility Matters
Our suggested point of difference for businesses looking to stay relevant in today’s market is social responsibility. So, I have…
Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your…
Saying Goodbye to Instagram Likes
Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…
Hashtags – The #DOs and #DON’Ts
The humble # has come a long way from just a simple number sign. Anyone who uses social media has…
Do Website Pop-ups Work?
Pop-ups on websites began as a Frankenstein experiment of sorts, where it would either entice or scare away future customers….
The Marketing Umbrella
Who knew umbrellas could be used for more than just rainy days? Marketing is a huge industry; from digital marketing,…
The Evolution of Website Design and Functionality
A website, and website design, is the first tool we look to when developing a strategic, integrated and leveraged marketing…
2018 Spotify Wrapped Marketing Campaign
Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. And if you have a Spotify account, it probably had quite…
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