With the constantly evolving nature of the marketing space, it makes sense that marketing professionals are increasingly specialising. Which is great – it means we have access to experts.

But for business owners and managers it creates a situation where they are either only getting advice in one area of marketing, or they need to engage multiple providers all with their own approach and opinion.

What we’ve come to realise is that if this is the case the essential elements of marketing often get forgotten. Which is why we have stayed true to being marketing general practitioners – we develop one customised strategy that is strategic, integrates all elements of a complete marketing plan, and leverages those elements.

Depending on the tools and resources each individualised marketing strategy requires, a specialist team that draws in expertise from across The Marketing GP will be established, and a dedicated point of contact appointed to manage strategy delivery.

The fact of the matter is that marketing can be overwhelming – but it doesn’t have to be! The Marketing GP ensures that all your marketing is working together to meet the goals and objectives of your business.