SMALL-MEDIUM BUSINESS

How We Work

We are marketing strategists who love putting big ideas into practice. By delivering a holistic approach, we look at every piece of the puzzle to reach your audience in the right way and at the right time. 

The result?

A bespoke marketing solution built entirely to achieve your specific business goals.

marketing services, The Marketing GP
marketing services, The Marketing GP
marketing services, The Marketing GP
marketing services, The Marketing GP

We take an integrated approach, throwing a little flavour into your brand to ignite your business for growth.

By working collaboratively, thinking big and measuring the small things, we give you the confidence, capabilities, and clarity needed to lead your industry.

Here’s a general overview of the approach we take for clients

It starts with a discussion

Free consultation

We work collaboratively, think big and measure the small things, so you feel confident and empowered to own your industry. We will partner with you to give you the capabilities, confidence, and clarity needed for progress and to succeed.

Scoping the project

Proposal & quote

Once we’ve had our initial discussion and understand your needs, we’ll put together a proposal that outlines our recommended approach, scope of work, and associated costs. This ensures full transparency from the outset, so you know exactly what to expect in terms of deliverables, timelines, and investment.

Let’s explore what you’re all about

Discovery session

Getting to the heart of your business helps us maximise our impact. We take a deep dive into your operations, goals and existing channels to uncover missing gaps and clear opportunities to excel. This insight gives us the exact knowledge needed to map out your audience and your path forward.

We build a bespoke approach for your business

Marketing strategy

Our services start with a vital step – the strategy. Direction is key to ensure we are working towards the right goals, in the right way and with the right mutual understanding about what we are achieving together. No matter the services we provide, a strategy lays the foundation and provides the north star for the activities we undertake. Our strategy process is collaborative, with many hands and bright minds working on piecing your marketing puzzle together for the optimal approach. 

Walking you through our recommendations

Strategy delivery

Marketing is all about collaboration, so it’s important to us that we keep our channels open, clear and honest so you feel informed on the actions we’re taking for your business and why. We think this is key to a strong, long-lasting relationship. 

Setting the course

Retainer/Project pricing

With the strategy in place, we’ll map out the next steps for bringing your marketing to life. Whether you need ongoing support through a retainer or a fully scoped project, we’ll provide clear pricing and a structured plan for implementation. 

Putting your plan into action

Marketing implementation 

Our team of specialists executes behind the scenes. We may not sit down the hall, but we quickly become your reliable, outsourced marketing department. Our team of marketing strategists and specialist work behind the scenes to deliver on the strategy we recommended, observing outcomes and tweaking activities along the way for better results

We keep our finger on the pulse of your business and brand so we can see what’s working and make considered adjustments as needed.

Our internal workflow systems are ship-shape (ok, we’ll drop the ship puns now). We’ll keep you up-to-date on your marketing actions, walk you through the results of your campaigns and ensure you approve everything before it goes to market. It goes without saying that quality is at the top of our priorities in everything we do. 

Frequently asked questions

Absolutely. We often collaborate with internal marketing teams, offering the specialisation they need in areas that may not neccessarily be available in-house. We also provide the strategic direction and implement to support more junior in-house teams.

Projects (like a website build or a brand refresh) have a defined start and end. Our SMB retainers provide ongoing, outsourced marketing management, giving you a dedicated team every single month.

We aim to give you time back, not take more of it. After an initial deep-dive and strategy phase, we settle into a monthly rhythm (WIPs) that keeps you informed without you having to manage the day-to-day. In saying that, we never do anything without your permission and will seek your review and input prior to any of your marketing activities going live.

We don’t just report on ‘likes’ and other vanity metrics. We look at business health: enquiries, conversion rates, and database growth. You’ll have a live WIP (Work In Progress) doc and we deliver regular reporting to keep you updated on your marketing performance. We also constantly review outcomes and provide strategic advice and recommendations to tweak your approach for more success.

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