How We Work
Creating and delivering an integrated marketing strategy designed for growth
We work with businesses by looking at their marketing holistically and taking an integrated marketing strategy approach. This means we don’t do one-off projects.
Our approach is focused on a marketing plan and strategy that is:
First contact has been made, and you’re interested in the services The Marketing GP provides. What’s next?
First, we ensure we are the ideal fit for your business. We invest our time in gaining a complete understanding of who you are and what you do. In addition, we look at the industry landscape in which you operate and the competition for similar services in your field of expertise.
We like to get to your heart of your business first. It allows us to see how we can make the biggest impact.
The primary focus of this session is to understand who you want to engage with. We also look at your why, what you want to achieve, the time-frame you’re considering for strategy implementation, and the marketing tools you wish to use. Our focus is objectives and outcomes, and the efficient and effective delivery of our expertise to meet your goals.
Most importantly, this is when we want to discover your Unique Value Proposition. What makes you stand out from the rest? Why do what you do? It’s our way of discovering what will give you that magic edge over your competitors.
Integrated marketing strategy development
Following the Strategy Session, we head back to The Marketing GP HQ with copious notes in hand. We consider how best to meet your goals using the collective knowledge, skills and talents of our team. We approach the development of each strategy as an opportunity to think outside the box. Our team focuses on delivering customised marketing strategies with clearly defined outcomes.
Integrated marketing plan delivery
We’ve discovered what you do, why you do it and where you want to go from here. The team have worked together to create a strategy that meets all the expectations and goals identified during the discovery and development phases of our engagement.
No two businesses are alike, so no two marketing strategies will be identical. We customise marketing strategies to consider the specific objectives of your business, that cater to your target market and will be the most effective to your growth. We’re about giving you an edge over your competitors, bringing customers to you, and keeping them there.
The ship is now steered steadily towards business success through your marketing. So now it is on to our favourite bit – implementing the marketing strategies we’ve suggested.
The Marketing GP works in collaboration with our clients to deliver the actions in your marketing plan in a strategic, integrated and leveraged way. We keep our finger on the pulse of your business and brand so we can see what’s working and make adjustments on the fly.
Our internal workflow systems are ship-shape (ok, we’ll drop the ship puns now). We’ll keep you up-to-date on your marketing actions, walk you through the results of your campaigns, and ensure you approve everything before it goes to market.