How We Work

We create and deliver marketing solutions that attract the right people to your business, in the right way, and at the right time. 
We are marketing strategist specialists.  

But we love to put our ideas into practice!

What that means is we deliver a holistic approach to your marketing needs. We look at all pieces of the puzzle, develop the right approach for your business to reach your audience in the right way and at the right time, and provide a bespoke solution to help you achieve your goals. 

, The Marketing GP
, The Marketing GP
, The Marketing GP
, The Marketing GP

We take a strategic and integrated approach to all that we do, throwing a little flavour into your brand and marketing to ignite your business for growth.  

We work collaboratively, think big and measure the small things, so you feel confident and empowered to own your industry. We will partner with you to give you the capabilities, confidence, and clarity needed for progress and to succeed.

Here’s a general overview of the approach we take for clients

It starts with a discussion

Free consultation

We work collaboratively, think big and measure the small things, so you feel confident and empowered to own your industry. We will partner with you to give you the capabilities, confidence, and clarity needed for progress and to succeed.

Scoping the project

Proposal & quote

Once we’ve had our initial discussion and understand your needs, we’ll put together a proposal that outlines our recommended approach, scope of work, and associated costs. This ensures full transparency from the outset, so you know exactly what to expect in terms of deliverables, timelines, and investment.

Let’s explore what you’re all about

Discovery session

Getting to the heart of your business helps us to have the greatest impact. We take a deep dive into what you do, why and how so we can see the opportunities for your marketing approach. Our team take this knowledge to conduct a deeper analysis of your business and your marketing channels, gaining real insight into your audiences, gaps that might need filling and opportunities to excel. 

We build a bespoke approach for your business

Marketing strategy

Our services start with a vital step – the strategy. Direction is key to ensure we are working towards the right goals, in the right way and with the right mutual understanding about what we are achieving together. No matter the services we provide, a strategy lays the foundation and provides the north star for the activities we undertake. Our strategy process is collaborative, with many hands and bright minds working on piecing your marketing puzzle together for the optimal approach. 

Walking you through our recommendations

Strategy delivery

Marketing is all about collaboration, so it’s important to us that we keep our channels open, clear and honest so you feel informed on the actions we’re taking for your business and why. We think this is key to a strong, long-lasting relationship. 

Setting the course

Retainer/Project pricing

With the strategy in place, we’ll map out the next steps for bringing your marketing to life. Whether you need ongoing support through a retainer or a fully scoped project, we’ll provide clear pricing and a structured plan for implementation. 

Putting your plan into action

Marketing implementation 

The ship is now steered steadily towards business success through your marketing. So now it is on to our favourite bit – implementing the marketing strategies we’ve recommended.  

Our team of marketing strategists and specialists work closely behind the scenes to deliver on the strategy we recommended. We may not sit down the hall, but you’ll come to think of us as your reliable marketing team!  

We keep our finger on the pulse of your business and brand so we can see what’s working and make considered adjustments as needed. 

Our internal workflow systems are ship-shape (ok, we’ll drop the ship puns now). We’ll keep you up-to-date on your marketing actions, walk you through the results of your campaigns and ensure you approve everything before it goes to market. It goes without saying that quality is at the top of our priorities in everything we do. 

, The Marketing GP
Our approach is focused on a marketing plan and strategy that is:

Strategic Leveraged Integrated

And at the heart of all we do is communication! So let’s start a conversation. Book a chat with our Chief Marketer, Holly Martin.

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