Marketing Strategy

Turbocharge your business growth

A solid, effective and up-to-date marketing strategy is vital to any business. Rather than throw some money behind a few ads and sit back with a cuppa, ticking off marketing on your to-do list, we want you to think bigger!

You might think you know who your kinda people are for your services or products, but they might not actually be the people engaging with your business. Identify, find, connect and build trust with your people. All of our clients start with a marketing strategy so we can take a deep dive into your business, products and services, target audiences, your growth aspirations, your industry, the values at the heart of who you are and your point of difference.

From there, we can craft an effective and unique marketing strategy to locate your target audience, attract and engage, convert them and reconnect with them for long-term brand loyalty.

Marketing strategy, The Marketing GP

Get a marketing strategy that delivers real results for your business.

We’re problem solvers! Our marketing strategy process involves getting to the heart of your business first, knowing what makes your offering different and delivering marketing that connects with the right people, at the right time and in the right way.

We will work closely with your team to understand what your goals are, gather insights into your journey to where you are today, and identify your vision for your business so we can create a strategy that is as unique as you. And keep you involved in the process.

Our strategy process involves putting all the pieces of the puzzle together:

Identifying your point of difference

We work with you to identify what makes your business different, unique, and attractive to your customers. We want to know what makes you stand out from others offering the same solution.

Buyer persona development

We don’t believe in a scattergun approach to marketing. To be effective, you need to know who your customers are, where they hang out, what their aspirations are, and how your product or service meets their needs or wants.

Crafting your business messaging

Once we have identified the external target market, we will work with you to devise the key messages that will deliver results and use these across your marketing activities in coordination with your overarching marketing strategies.

Identifying the right channels for your business

Before you drop another post on Instagram, do you really know if that’s where your customers spend their time online? If they aren’t, you could be wasting important resources and money in the wrong places.

We use our marketing strategy process to identify where your business should spend its time for the best result.

Creating experiences that keep people coming back

We like to call brands with good customer loyalty – sticky! With an understanding of your business and an arsenal of effective strategies on hand, we can define the experiences you need to create through your sales and marketing to turn heads, increase profit, and generate results.

Marketing strategy, The Marketing GP
Want to turbo charge your business through a personalised, creative marketing strategy?
Book a chat with our Chief Marketer, Holly Martin.