Strategy.
Benmax is a long-term client who priortise strategy and planning for their award-winning and growth-focused business. When we first started working with the team we developed a comprehensive strategy, but since then we have continued to discuss how we will strategically sustain their business growth through a marketing approach that is outcomes-driven, integrated and leveraged.
Strategy.
Terrace Boating is a successful family owned and operated business we were looking for a new marketing agency to partner with – their remit? They wanted to ensure their approach to marketing was strategic and integrated- what a perfect fit! We the largest range of boats and marine equipment in NSW they wanted to make sure they were communicating their message with the right people at the right time
Strategy.
Bondi Chai is the global chai phenomenon that was built from the ground up here in Australia. Looking forward to the next decade of business, the astute business owners knew that they wanted to partner with a marketing agency to develop a strategy that would set the scene for their next iteration.
Strategy.
Morgan Engineering have made their mark in the industry, but wanted to make sure that they were effectively promoting their unique selling position – from their innovative solutions, to their cutting edge equipment, through to their commitment to developing a highly skilled and trained workforce. They wanted to partner with a marketing agency that would look at the bigger picture, and develop a comprehensive and ongoing marketing strategy.
Turbocharge your business growth
A solid, effective and up-to-date marketing strategy is vital to any business.
Rather than throw some money behind a few ads and sit back with a cuppa, ticking off marketing on your to-do list, we want you to think bigger!
You might think you know who your kinda people are for your services or products, but they might not actually be the people engaging with your business. Identify, find, connect and build trust with your people. All of our clients start with a marketing strategy so we can take a deep dive into your business, products and services, target audiences, your growth aspirations, your industry, the values at the heart of who you are and your point of difference.
From there, we can craft an effective and unique marketing strategy to locate your target audience, attract and engage, convert them and reconnect with them for long-term brand loyalty.
We’re problem solvers!
Our marketing strategy process involves getting to the heart of your business first, knowing what makes your offering different and delivering marketing that connects with the right people, at the right time and in the right way.
We will work closely with your team to understand what your goals are, gather insights into your journey to where you are today, and identify your vision for your business so we can create a strategy that is as unique as you. And keep you involved in the process.
Get a marketing strategy that delivers real results for your business.
Our strategy process involves putting all the pieces of the puzzle together:
Identifying your point of difference
We work with you to identify what makes your business different, unique, and attractive to your customers. We want to know what makes you stand out from others offering the same solution.
Buyer persona development
We don’t believe in a scattergun approach to marketing. To be effective, you need to know who your customers are, where they hang out, what their aspirations are, and how your product or service meets their needs or wants.
Crafting your business messaging
Once we have identified the external target market, we will work with you to devise the key messages that will deliver results and use these across your marketing activities in coordination with your overarching marketing strategies.
Identifying the right channels for your business
Before you drop another post on Instagram, do you really know if that’s where your customers spend their time online? If they aren’t, you could be wasting important resources and money in the wrong places.
We use our marketing strategy process to identify where your business should spend its time for the best result.
Creating experiences that keep people coming back
We like to call brands with good customer loyalty – sticky! With an understanding of your business and an arsenal of effective strategies on hand, we can define the experiences you need to create through your sales and marketing to turn heads, increase profit, and generate results.
Want to turbo charge your business through a personalised, creative marketing strategy?
Book a chat with our Chief Marketer, Holly Martin.