Inbound Marketing

We design and implement inbound marketing strategies that will take your business to a whole new level.

Pssst… can we let you in on a little secret? Inbound marketing is like the magic pill or the holy grail of marketing. In fact, inbound marketing strategies are probably the most powerful tools your business can use to generate leads and keep your customers loyal.

Did that give you goosebumps? It gets better.

Tired of spending hours cold calling? Sending emails and crossing your fingers that someone will read them? Or spamming every person and their dog with advertisements, hoping it might just bring someone to your business?

We’re exhausted for you!

inbound marketing, The Marketing GP

Inbound marketing strategies attract and convert your ideal customers through engaging and meaningful content.

At the heart of inbound marketing is a focus on creating content that hooks the right people, in the right ways and via the right channels. By creating and distributing useful and targeted content, such as blogs, social media posts, infographics, or product ads, you’ll bring the right customers to you, rather than spending hours chasing them.

Inbound marketing is all about personalisation. And in a world where many people feel like just a number, it makes your customers feel special – piquing their interest by providing content relevant to their interests.

Better yet, once you have created your buyer personas and relevant assets, marketing automation software such as HubSpot will do the work for you – attracting leads, and automating your customer journey, while you sit back with a coffee in hand. Not to mention, it generates all your ROI reporting, while you focus on other areas of the business.

See us in action!

We helped a local removalist optimise their customer enquiries and quoting system.
We implemented HubSpot for a national cancer research body.

Leading inbound marketing agency in Newcastle

We are a team of specialists in inbound marketing for Newcastle, Sydney and Central Coast businesses. As certified HubSpot Solutions Partners, we are experts in providing one of the most powerful customer relationship management (CRM), marketing, sales, and customer service software systems on the market. Our team has extensive experience in all facets of inbound and campaigns, as well as sales enablement and process improvement.

Our team will create an effective inbound marketing strategy, delivering the right approach to get this secret sauce off the shelf – giving your business that extra bit of flavour.

That is to say, we will develop a unique plan to find the right leads for your business, convert them to customers, and ensure they stay around for more. And keep you in the loop along the way (we’re big on communication in all that we do!).

inbound marketing, The Marketing GP
Find out what inbound marketing can do for your business.
Let’s chat! Book a meeting with our Chief Marketer, Holly Martin and our Inbound Marketing Manager, Claire Raymond.
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Employer of Choice

20 Employees and under award

We recently won the Business Hunter Employer of Choice award for 2023! See how we took out the top spot by reading the blog below.