Marketing Content Package

Everything you need to run your own content, sorted once.

You know you need to be posting consistently, but between running the business and everything else on your plate, content keeps slipping. Maybe you’re not posting at all. Maybe it’s sporadic with no real strategy behind it. Maybe you’ve got a freelancer doing captions and another doing your emails, with nothing tying it together.

You don’t need an agency running your content forever. You need the strategy, the voice, the templates and the plan built properly, once, so you can take it from there.

, The Marketing GP

A complete content toolkit, built for you to run yourself

Here's what you can expect from your content marketing package

, The Marketing GP

30-min discovery session

We get to know you, your business, your audience and your goals. It ensures we take a strategic approach to your marketing.

, The Marketing GP

Content shoot

A two hour photo and video shoot, captured on iPhone, covering your business and behind the scenes moments. Raw, unedited files delivered straight to you via Google Drive, ready for you to edit and use as you need.

, The Marketing GP

Content pillars

Up to five clear content pillars, so you always know what to post about and why, without staring at a blank page trying to think of something.

, The Marketing GP

Posting frequency guidance

A recommended posting rhythm for your business, so you know how often to show up without burning out or overcommitting.

, The Marketing GP

Social template suite

Six on-brand templates delivered through a shared Canva file, covering Instagram, Facebook and reel cover sizing. Professional, on-brand content without needing design skills or starting from scratch every time.

, The Marketing GP

Tone of voice

A clear, documented tone of voice so everything you write, from captions to emails, sounds like your business.

, The Marketing GP

Key messaging concepts

The core messages your brand should be communicating, so your content has substance behind it, not just pretty pictures.

, The Marketing GP

Six month EDM plan

A ready to run email plan covering six months, so your list stays nurtured well beyond the initial setup.

, The Marketing GP

Six month blog strategy

Topics, keywords and calls to action mapped out for six months, giving your website fresh, search friendly content without the guesswork.

How it works

Step one

Discovery session

We get to know your business, your audience and your goals, so the strategy is built around what actually matters to you.

Step two

Content shoot

We capture your photo and video content in a focused two hour session, ready to fuel months of posts.

Step three

Strategy and voice

We develop your content pillars, tone of voice and key messaging, the foundation everything else sits on.

Step four

Templates and planning

We build your Canva template suite and map out your six month EDM and blog plan.

Step five

Handover

Everything is delivered to you, ready to run. No ongoing retainer, just a system you can pick up and use.

Why this works for you

  • Built once, used for months.
    A six month EDM and blog plan means your direction is sorted well beyond the initial engagement.

  • Everything you need, not just a calendar.
    Strategy, templates, voice and a plan, so you’re not left with a content calendar and no substance behind it.

  • Professional without the design skills.
    A shared Canva suite means on-brand content without starting from scratch each time.

  • No ongoing commitment.
    This is a one-off setup package, not a retainer in disguise. Once it’s yours, it’s yours.

Who it's for

Startups, micro and small business owners who want to manage their own content but need the strategic and creative groundwork done first. If you're DIY by preference or necessity, and you're comfortable posting and writing once you have a clear system and the right assets to work from, this is built for you.

Need ongoing support instead?

If you’d rather hand your content over completely, our marketing retainers for small to medium businesses might be a better fit.

, The Marketing GP

Frequently asked questions

Start with clear content pillars, a defined tone of voice and a realistic posting frequency. Our Marketing Content Package builds all three for you, along with a six month plan, so you have a ready-to-run strategy instead of starting from a blank page.

It depends on your industry, audience and capacity, which is why a blanket rule rarely works. As part of this package, we recommend a posting frequency built around your specific business, so you can stay consistent without overcommitting.

Your tone of voice comes from how your business actually talks to customers, your personality, your industry and your audience. We document this for you, so everything you post or write sounds consistent, whether that’s a caption or an email.

It’s a one-off setup package, not a retainer. You pay once, receive everything, and there’s no ongoing commitment.

No. The templates are delivered as a shared Canva file, so you can drop in your own photos and text without starting from scratch or needing design experience.

You’ll have the strategy, voice, and templates to keep creating content beyond six months. Many businesses continue using the same pillars and template system indefinitely, or come back to us for a refreshed plan.

No. Raw, unedited files are delivered to you via Google Drive, so you have full flexibility over how you edit and use them.

This website uses cookies for analytics and to improve web experience.