How to Choose the Right Palette for Your Brand
Using colour in marketing can make or break your brand. Have you ever wondered why people have different reactions to different colours? Why is it that certain colours evoke different emotions and responses from people?
Well, we’re here to explain how the psychology of colour can affect our behaviours and decision-making on a day-to-day basis.
So, what is the importance of colour in marketing?
We have a secret up our sleeves. Spoiler alert it doesn’t involve frills and magic.
Using colour in marketing can help to create brand awareness, evoke consumers’ emotions, and ultimately increase sales for your company.
Using colour can be an excellent source of information for your customers. We are faced with so many different advertisements on a day-to-day basis. The first thing people see is your brand and they might make assumptions about you in a subconscious way. And colour is the first impression of your brand!
Did you know that 62-90 per cent of consumers’ decision making is based on colours alone. Based on this, there’s no doubt that colour can have a huge impact on our ability to decide whether a purchase is worth it or not.
Hot tip: Using eye-catching graphics and colour can play a key role in the buyer journey.
If you want to add the secret sauce to your branding, contact us!
Are you using the right colours in your marketing?
It’s important to note that the psychology of colours and colour preferences of consumers can vary depending on context and culture.
When we talk about red, one person can associate excitement and energy. For example, Coca-Cola uses red and white to create a sense of excitement when it comes to festivals or family gatherings.
However, in some cultures and contexts, red can signify anger and warning. Think – red traffic lights, or a stop sign!
Some people might link black to sophistication and dignity. For example, David Jones uses black and white to create a sense of sophistication and dignity. Customers naturally associate David Jones with superior quality and good customer service.
On the other hand, black can symbolise grief and mourning in some cultural backgrounds.
So, knowing your context and target audience is crucial!
Our tips for choosing the right colours for your brand!
There’s no doubt that the use of colours can make or break your brand. We’re here to help you find the most effective colours for your brand.
Brand alignment.
Choose colours that match your brand’s personality and values!
We recommend using specific colours in your logos and designs to communicate with your customers or clients and create brand recognition.
For example, the colour blue can correlate with competence, intelligence, efficiency, and logic. It is often associated with finance, health, and the insurance industry who provide professional and effective services to customers.
Not sure what colours are suitable for your industry? We are here to help!
Appeal to your customers or clients.
Want to catch the attention of your customers or clients? Consider the colours that make sense to them.
For example, green represents freshness and energy, and yellow is associated with feelings like happiness. Subway as a sandwich restaurant – they use a combination of yellow and green logos to communicate a sense of joy and happiness with customers.
Conduct some research on your industries and competitors.
Researching your competitors doesn’t mean you need to follow their cue. Instead, have a sense of the industry colour and differentiate your brand colours to help you stand out!
Choose the perfect colour scheme.
If your brand was a person, what kind of personality would it have? You could use this knowledge to choose a colour that matches your brand’s personality. Take us for for example, we use the core colours of black and white to represent us as a whole, and different colours of the rainbow to correspond to of our different service lines.
Ready to take your brand to the next level?
We’re here to help you create a new brand for your business, revamp a tired brand or design new branding for new products and sub-brands.
