Bean Counters Ball

Website Upgrade

newly crafted pages
written words
image uploads
in ticket sales

Completing a website upgrade that’s functional and customisable for yearly theme updates

After working with the Bean Counters Ball committee on their annual event since 2018, we were asked by their team to help build and upgrade their website to wow their attendees.

The Bean Counters Ball Committee were eagerly awaiting a website upgrade following ten years with the same site. In 2022 the committee came to their trusted event management partners, us, to provide their website upgrade as part of our full marketing service offering.

The situation

The Bean Counters Ball is a joint initiative between the Hunter branches of Chartered Accountants Australia and New Zealand and CPA Australia.  

The Ball raises much-needed funds for underprivileged youth in the Hunter region through charity partners Samaritans and Hunter TAFE Foundation. Since it began in 2010, the ball has raised over $250,000 for their charity partners.

As the organisation is a not-for-profit, there were concerns about the cost and ongoing maintenance of the site. However, the website functionality was not where the committee wanted it to be, especially as it must be regularly updated with annual changes to the committee, sponsors, theme and event details.

The committee needed a company which could redesign the site to improve functionality and customisation for the yearly theme, at an achievable cost.

The plan

Creating a solution so the website can be customised every year

The Bean Counters Ball site needed a complete overhaul to bring it up to speed with current trends and digital functionality.

We began by completing a full website audit to confirm which pages and information needed to be carried over to the new site. This resulted in providing several recommendations on areas to be improved, including the design, copy, optimisation and HubSpot integration.

Building the UX on the site to simplify the experience

As the theme of the Ball changes each year, we needed to provide a website which could be customised annually to suit the theme – easily! We implemented a ritzy WordPress theme that is easy to update and could be replicated with ease every year.

We also completely overhauled the sitemap to simplify the experience for guests and remove any barriers from ticket purchase.

Rebuilding the content to attract the right audience

What can be better than crafting content for one of the biggest Hunter-based events of the year! Our experienced copywriters crafted content that was as lively, engaging and purpose-focused as the event itself. Copy was SEO-friendly and designed to take users on a journey throughout the site and eventually to the ticketing page.

Creating more functionality through HubSpot integration

One of the committee’s biggest pain points is the turnover of members annually. There isn’t the time to learn new systems every election, so the systems and processes needed to be simple. We recommended a Free HubSpot account integration to the website to help streamline and simplify CRM managements for the team.

With a Free HubSpot account, the Committee has access to forms which can be embedded on the website for patrons to register interest for sponsorship, event updates and apply for the prestigious Young Achiever Award which is presented on the night. The form submissions can be assigned to various committee members with ease, meaning there’s no need to worry about missed communication in the future when the committee is updated.

Additionally, all the website’s visits, engagements and stats are stored within HubSpot for the Chair’s review.

The results

A dazzling new website!

The new Bean Counters Ball website is the ultimate combination of functionality, customisation, and informative content. It’s engaging to the audience, and the perfect hub for all the information about the annual event.

“The Bean Counters Ball Committee had been wanting a new website for a number of years, but were unsure about the best way to approach it. Being a not-for-profit and a group of accountants we were not website gurus!"

“However, The Marketing GP have been a huge help to our committee from an events perspective, so it was only fitting we ask them to deliver our website upgrade.

We’re all extremely impressed with the efficiency the website was delivered in, as well its quality. Whether it’s website development or event management, The Marketing GP are the go-to team.”

Gerhard Bierman

former Chairperson | Bean Counters Ball (2022 & 2023)

Is your business looking to upgrade your website? Speak to our team!

We can take your website from blah to BAM through a strategic approach to upgrading or redevelopment of your site. Book a free 15-minute consultation with our Founder and Chief Marketer, Holly Martin to discuss your business needs.


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