Ever wondered how Facebook seems to target ads to you that are extremely relevant to a conversation you had the other day? Or how a website is showing those pair of runners you had looked at just last week? Or even why a competitor is showing over your own business on Google when you use a relevant search term?
Digital marketing is far from just websites! It’s an extremely intelligent and targeted way to market your brand, products/services and messages to the right audience.
At the core of any successful modern business is a targeted and strategic digital approach that incorporates channels that best serve their business and audience.