How We Work

We create and deliver marketing solutions that attract the right people to your business, in the right way, and at the right time.

We are a marketing agency that fits all pieces into the puzzle that is your marketing needs. We remove the headache and costs associated with sourcing from multiple suppliers and the resulting inconsistencies, and ensures every marketing action is leveraged, for the best result.

Our team of marketing experts will have eagle eyes across all your marketing activities, use a strategic and integrated approach to all that we do, and throw a little flavour into your brand to ignite your business for growth.

We will partner with you to give you the capabilities, confidence, and clarity needed for progress and to succeed. And we work collaboratively with our clients to deliver meaningful growth in line with their business goals.

Our approach is focused on a marketing plan and strategy that is:

Strategic Integrated Leveraged

And at the heart of all we do is communication! So let's start a conversation. Book a chat with our Chief Marketer, Holly Martin.

Book a meeting

01

Initial research

Once it is confirmed we’re working together, we take the time to gain a deeper understanding of who you are and what you do, the industry landscape in which you operate and the competition for similar services in your field of expertise.

We like to get to the heart of your business first. It allows us to see how we can make the biggest impact.

03

Strategy development

Following the Strategy Session, we head back to The Marketing GP HQ with copious notes in hand. We consider how best to meet your goals using the collective knowledge, skills and talents of our team. We approach the development of each strategy as an opportunity to think outside the box. Our team focuses on delivering customised marketing strategies with clearly defined outcomes.

Strategy implementation

05

The ship is now steered steadily towards business success through your marketing. So now it is on to our favourite bit – implementing the marketing strategies we’ve suggested.

Our internal workflow systems ensure the efficient flow of content, with a meticulous eye on quality, and our processes ensure you review every element before it goes live.

02

Strategy discussion

Whether you are working with us on a new website, marketing strategy and implementation, a campaign, or in any other way, our partnership starts with a deep dive into who you are. We want to know what makes your business ticks, what makes you different, who your target audience is and how we can attract them and make them sticky to your products or services.

04

Strategy delivery

This is an opportunity for us to walk you through our recommendations for your overarching marketing, CRM system, brand, event, website, or any other campaign you’ve engaged with us for. It ensures we are working collaboratively towards generating results for your business.

Our recommendations are focused on giving you an edge over your competitors, bringing clients to you, and keeping them there.

Initial research

First contact has been made, and you’re interested in the services The Marketing GP provides. What’s next?

First, we ensure we are the ideal fit for your business. We invest our time in gaining a complete understanding of who you are and what you do. In addition, we look at the industry landscape in which you operate and the competition for similar services in your field of expertise.

We like to get to your heart of your business first. It allows us to see how we can make the biggest impact.

Strategy Session

The primary focus of this session is to understand who you want to engage with. We also look at your why, what you want to achieve, the time-frame you’re considering for strategy implementation, and the marketing tools you wish to use. Our focus is objectives and outcomes, and the efficient and effective delivery of our expertise to meet your goals.

Most importantly, this is when we want to discover your Unique Value Proposition. What makes you stand out from the rest? Why do what you do? It’s our way of discovering what will give you that magic edge over your competitors.

Integrated marketing strategy development

Integrated marketing plan delivery

We’ve discovered what you do, why you do it and where you want to go from here. The team have worked together to create a strategy that meets all the expectations and goals identified during the discovery and development phases of our engagement.

No two businesses are alike, so no two marketing strategies will be identical. We customise marketing strategies to consider the specific objectives of your business, that cater to your target market and will be the most effective to your growth. We’re about giving you an edge over your competitors, bringing customers to you, and keeping them there.

Strategy Implementation

The ship is now steered steadily towards business success through your marketing. So now it is on to our favourite bit – implementing the marketing strategies we’ve suggested.

The Marketing GP works in collaboration with our clients to deliver the actions in your marketing plan in a strategic, integrated and leveraged way. We keep our finger on the pulse of your business and brand so we can see what’s working and make adjustments on the fly.

Our internal workflow systems are ship-shape (ok, we’ll drop the ship puns now). We’ll keep you up-to-date on your marketing actions, walk you through the results of your campaigns, and ensure you approve everything before it goes to market.