9 handy PR tips for SMEs to get some media coverage

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So often I have clients tell me that they don’t know where to start when it comes to public relations for their business.

Below are nine PR tips for SMEs to get you started!

1. Personalise your approach

The number one factor for SMEs to remember is to personalise their news pitch.

Unlike bigger businesses and government organisations who will get regular coverage, many SMEs have only one shot to get it right. Media outlets won’t cover everything you do, as generally, it won’t be relevant to a wide audience. This means if you issue a blanket press release you are generally going to have a smaller chance of success.

2. Put the most important information first

It’s an oldie but a goodie – make sure you place the most important information at the top of your press release.

3. Provide a spokesperson

Generally, the person writing the press release isn’t the spokesperson to be quoted, so identify who the ‘quotable’ person is and be sure they are available for any follow-up questions!

4. Provide background information

Whilst you know about your organisation, the journalist may not, so at the end of the press release, it is a good idea to include some relevant background information.

5. Remember the images

Whilst bigger outlets may use their own photographers, community-based media outlets and blog sites welcome high-quality images. Try to provide both a portrait and landscape aspect image, and make sure it’s not too promotional (with your logo plastered across the entire image!)

6. Look for features

Many publications run regular features, focusing on an industry or sector, or something topical such as a local event. If you have a connection to a feature you are much more likely to have your content used.

7. Remember your timing

If you are pitching to radio media, don’t call when they’re on-air or when the news is being delivered. You can make an educated guess as to when a more appropriate time is and pitch your press release when they’re more likely to be open to reviewing it.

8. Get to know journalists, bloggers, and content creators

If there is somewhere, in particular, you want to be featured, get to the person who can make it happen! This way you’ll be building your creditability, but in addition, the more you know, the better your pitch will be.

9. If all else fails – work with a PR consultant!

It would be remiss of me if I didn’t provide you with a ‘get out of jail’ tip – if you haven’t seen success or don’t have the time to use the above tips, hire a PR practitioner to work with you.

You can make this a one-off relationship, but the most successful strategy is to develop an ongoing relationship with your PR consultant.

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Hannah Stretton
Hannah Stretton
My focus as a Client Services Coordinator at The Marketing GP is to make sure your company’s dream becomes a reality, and if we pair this with my personal passion for local business and an ever-evolving repertoire of marketing/communications skills, we have ourselves a nice fit.
Hannah Stretton
Hannah Stretton
My focus as a Client Services Coordinator at The Marketing GP is to make sure your company’s dream becomes a reality, and if we pair this with my personal passion for local business and an ever-evolving repertoire of marketing/communications skills, we have ourselves a nice fit.
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