If you’ve been scrolling on the internet recently, you’ve more than likely seen articles about the influx of AI written content flooding your news feed.
But what exactly is AI, and is it an effective marketing tool for your business?
AI or Artificial Intelligence is not a new concept; in fact, it’s been around for quite a few years. But with more and more AI tools popping up than ever before comes the question should I start using AI for my blogs and other marketing content?
While AI-driven models can cut your writing time down, at the end of the day content needs to be written for humans, by humans.
We’re here to give you the full breakdown on the rise of AI written content, the benefits and the barriers.
What is AI?
First let’s take a step back and unpack AI content.
Artificial intelligence uses technology to analyse a variety of inputs including content (both written and spoken), and data to produce human-like content products. It kind of seems magic!
AI tools can be used for creating both visual and written content, and it can be a lot of fun to work with.
The tools collect digital content, generate content ideas, and automate content creation, based on the information it is provided.
We’ve all had moments when creativity is lacking. Knowing a robot can write a blog for you might have you thinking sign me up!
What tools are out there?
There are a range of tools you can try as you start to navigate AI technology.
If you are wanting to have a look at some of the popular tools being used currently, ChatGPT, Jasper and MarketMuse are a good start.
Canva also has an AI creative text to image tool and writing option that is super user friendly if you’re just starting out!
The Pros and Cons of using AI written content
Let’s consider the following:
Pro: Speeding up the content creation process
AI written content embraces speed and simplicity. You provide the AI tool with a bunch of information, and it writes away!
This minimises the effort and speeds up the content creation process.
This tool is great when you’re having trouble starting a blog. We know how hard it can sometimes be to come up with a good idea. AI writing tools can be useful to start your blog off with an idea, an intro paragraph, or even a headline idea.
Con: Compromising your creative content
Where AI can fail to deliver is adding that human touch that’s needed in copy. As AI generated content pulls on existing information, it fails to produce its own ideas.
This limits the ability to produce content that reflects anything subjective, new, or thought provoking.
At the end of the day, you need content that is written for humans, by humans, and that’s where a good writer can help. From our experiences with AI, we have never seen something created that doesn’t need any input to get it to a final version.
If you need assistance with your content, get in touch with us today to find out more about our content services.
Pro: Collects user-generated content
We know you’re tired of slogging through websites and socials for hours upon end searching for trends! This is where AI might be your new best friend.
AI tools analyse a wide variety of data, in a very short amount of time, including user-generated content made publicly available.
This means it can efficiently collect a bunch of data for its output, and all you have to do is fact check and add that personal touch!
Con: Search engine rankings
Google’s recent helpful content update prioritises original, helpful content written by people, for people. This means that AI written content may not rank as well in search results compared to real human written content.
AI written content uses SEO that focuses on keywords rather than context, not always aligning with what people are looking for in their online search.
Search engines like Google are constantly updating their algorithms to prioritise the content that users want, and we know this isn’t going to change.
Luckily for you, we have a team of SEO specialists who understand the ins and outs of Google. We’re here to help take your content to the next level.
Con: Content reliability concerns
AI written content has raised some concerns about plagiarism and quality content.
The NSW Government has released an AI strategy policy identifying reliability and auditability as aspects of performance that AI tools need to be monitored on.
Basically, we need to question where the AI is sourcing its data and whether that source is reliable?
As an example, we asked AI to write as content about The Queen. We could tell the AI bot was slightly out of date when it spat out “long live The Queen”… be sure to always check the validity of the information that AI gives you!
Are AI writing tools right for you?
At the end of the day, AI tools are a helpful feature but should be used sparingly. If you need assistance taking your content to the next level, don’t leave it to a robot. We’re here to help you bring the essence of your business to every aspect of your content.
