We’re back with branding lessons that we can take away from the most iconic moments in pop culture!
We are talking about the most recognisable moments on the internet that leave us all talking long after everyone’s jaws have dropped.
Think the iconic selfie taken at the Oscars that one year, and let’s not forget the image that broke the internet – Kim Kardashian and the wine glass.
We know what you’re thinking, how can I learn branding secrets from (at times) ridiculous moments in pop culture? Well, each of these moments in pop culture have contributed to the overall branding of the individuals behind them.
Today, we’re going to dive into some of our personal favourite pop culture moments that have been engraved into our brains and taught us a thing or two about effective branding for businesses.
You can use these iconic moments to uncover the secrets behind your own business’s branding, from knowing what your audience wants and delivering, to maintaining consistency and knowing who your brand is.
Taylor Swift – an unforgettable branding lesson
When thinking about pop culture, there is almost no one more iconic than Taylor Swift. Whether you love her or hate her, there is do doubt that she’s created a name for herself that has become recognisable by all people.
How many times has she been in the headlines during her vast career over a breakup, or the ‘scandals’ of writing about past lovers? And how does she seem to bounce back each time with her brand intact?
The biggest branding lesson that we’ve learnt from Miss Swift is that knowing your brand and your audience is vital.
While her songs occasionally push the creative barrier, she constantly writes songs for her fans, she designs them around what they want to hear, no matter what genre she is writing for. She keeps her music emotional, sticks to an aesthetic, and, above all, writes songs that are relatable to her fans and their experiences.
What business owners can learn from Tay Tay
Understand your audience and who you’re selling to. Create a brand that transports your audience into a new world and takes them on a journey. You may want to avoid creating branding that appeals to young people which is fun and colourful if you are a lawyer trying to come across as trustworthy, authoritative and knowledgeable.
When it comes to developing a brand that reflects who you are as a business, colours, fonts and logo placement can depend on who your target audience is. We can look at Taylor’s branding as inspiration here. Her visuals – whether it be her concert set design, album covers and even outfits – all revolve around her newest release.
Talk about nailing a clear and consistent brand.
By having a clear and conceptualised idea of who you are selling to, your branding will stand out. Thanks Tay Tay!
Want your branding to be the talk of the town for years to come?
Book a meeting with our Chief Marketer, Holly Martin to discuss how we can transform your branding.
Even Beyonce says that brand awareness is everything!
We couldn’t reference pop culture moments and not mention Beyonce. Let’s face it, we could learn a ton of branding lessons from the pop Queen herself.
Beyonce teaches us that brand awareness is crucial! We always say that one piece of marketing can be done many ways, and Beyonce stands by that statement too.
Let’s take her iconic album, Lemonade for example. Not only did she create a jaw-dropping album, but also released music videos for every single song on the album – giving her fans a visual representation for every single piece.
The consistency between each video created an amazing branding sequence, giving us consistency knowing that her audience could recognise a song is Beyonce’s simply through the visuals, iconic!
Queen B’s lessons for businesses
It’s pretty simple, when it comes to developing a brand – remember to cover all your bases and give your audience what they want.
Know where your audience ‘hang out’. What do they want to see from your brand, and what are they going to relate to the most?
Beyonce’s videos generated millions of views on YouTube, so she knew that her audience were hanging out on these platforms and were interested in the content she was delivering. The consistency across the album created a brand that was undeniably Beyonce!
Whether it be videos or a full social media suite, logos, email signatures, collateral, banners etc. ensure that you have all design elements covered, and on brand!
Want a team to help create consistent branding for your business? Get in touch with us today!
Grow your brand through collaborations, like Megan and Chris
Working with other businesses that are in a similar industry to you can be an asset not a drawback. Take Megan Trainor and Chris Olsen for example.
It was the collaboration that we didn’t see coming – but we all kind of loved. Pop star, Megan Trainor and Digital Creator, Chris Olsen met on an episode of Megan’s podcast, ‘Workin On It’ and the rest was history.
By collaborating, both parties brand exposure went through the roof, and they were able to leverage each other’s following on socials. It was the collab we didn’t know we needed, until we got it.
What you can learn from pop culture when it comes to collaborations
A collaboration with another business is a great way to expand your brand awareness. Even if you don’t think you share a common audience, you can leverage one another’s brand and community to reach new audiences that share similar interests and values to your own.
Top tip: Don’t be afraid to utilise new platforms, create different forms of content and try new things, but ALWAYS keep it on brand!
