Saying Goodbye to Instagram Likes
There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.
The Instagram algorithm: what you need to know
Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all social media platforms run on these days”. To pave the way
2018 Spotify Wrapped Marketing Campaign
Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are
Hashtag #DOs and #DON’Ts
Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users.
The big marketing potential behind big data
An advantage in today's marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.
Starting early when it comes to personal brand
Earlier this month, we had the pleasure of supporting a Sponsorship Education Seminar for female high school students, on the path to becoming elite athletes. The event gave all high
The Marketing Umbrella
Businesses need to plant their brand firmly wherever is most relevant to their goals and team. Which part of the marketing umbrella will your team use?
5 social media ‘rules’ it’s ok to break
Humans are programmed to be social creatures. In other words, finding the ways to communicate and work together with others is already imprinted in our DNA. While this is the
Why social media for business is a smart move
I can clearly remember when social media first hit the scene. It was a bit of a slow burn in Australia, with just the usual early adopters jumping on board. But