In the 2020’s, digital advertising has skyrocketed.
Have you ever seen what you thought was just another post on your Facebook feed and clicked on the image, only to be taken to another website? Or maybe you have scrolled on TikTok for too long and come across a sponsored advertisement?
These are digital ads, and when delivered correctly, they can be a powerful tool for your business.
Digital advertising isn’t easy – if you’re going to dive into it, make sure you know what you are doing otherwise you could be wasting your hard-earned money. If you don’t, look to a digital marketing expert for support.
What is digital advertising?
Digital ads are promotional messages that pop up when you’re browsing websites, using search engines, or scrolling through social media.
They can be in the form of banners, videos, posts, messages, search ads and so much more. Multiple social media platforms support digital advertising, including Meta, Google, TikTok, Pinterest, YouTube and other social or community based platforms.
Advertising on these platforms gives businesses a direct line of contact with their target audience.
The primary benefit of digital advertising is they are highly targeted medium. When building your ads, you can specify a target audience based on their demographics, behaviours, interests or even their interactions with your business.
Instead of throwing a net out and hoping to catch some fish, you’re choosing the right sea, the right net, the right bait, the right fish, and therefore getting the right results for your brand.
How to harness digital advertising for my business?
So how do you do it? Research and staying up-to-date with the platform’s changes and evolution is vital. Testing, tweaking, and revising is also key. If that sounds like too much to handle, take the stress away by trusting an expert (book a meeting to get started).
If you can jump into the platform and use it effectively, leveraging digital advertising really comes down to creating marketing assets that align with your target audience’s needs and wants.
As a base, we always recommend testing your content using one of the parameters – creative, audience, keyword, etc. This is a crucial part of the process which allows you to run trial run your ads to work out all the sticky information.
Keep in mind that what works for one business may not work for another, which is why the testing phase of your ads is essential.
From there, make sure you are learning, reviewing and tweaking your ads so you are constantly improving your offering. This is an ongoing need as behaviours change and the needs of your audience evolve.
To make your content catchy, try using hooks, bullet points and experiment with your graphic creative. Here are some of our favourite’s examples of Meta Ads that convert:
Try these tips to see more results from your digital advertising
Ready to get started with your digital advertising? Try these quick tips to get the best result from your investment.
An obvious point to make but you need to know your audience like the back of your hand. It’s crucial to target your ads to the correct demographics, interests, and behaviours.
You need to know their interests and behaviours so you can create ads that speak their language and for targeting purposes. Try testing different graphics and strategies so you can narrow down what works for your brand and your audience.
A/B testing allows you to compare two different versions of your ad to see which would perform better. Depending on your audience, they may interact with a certain phrase of copy or graphic. They might be more likely to respond when you feature a reel than if you feature a static image. Testing your creative is important to finding the best formula for your ads. Just remember to test one thing at a time so you can be clear on what asset has actually performed.
With the majority of people browsing and using social media on their mobiles, your ads need to be optimised for mobile use and for multiple platforms. Ensure you create ad graphics which are resized for all of the platforms you want to advertise on so they are presented at their best.
Content marketing is a valuable tool alongside your digital ads – sending the same message through your organic platforms ensures you are backing up your advertising messages for a better outcome. The goal is to create valuable and informative content that your audience engage with, for free! A great tool you can use for this is TikTok or Instagram reels.
Want to make the most of digital advertising for your business?
Book a Meeting with our Chief Marketer today.
