Reading Time: 5 minutesWe’ve hit troubling times – the coronavirus has created havoc for Australians personally, but also professionally. Unfortunately, many businesses won’t make it through these challenging
Reading Time: 5 minutesBusinesses today need to develop a marketing video strategy. Video content has shown up to the party with followers across any digital channel.
Reading Time: 4 minutesWhen running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your admin team – because they can do everything, right? If you’re asking yourself the question “is it time to outsource my marketing?”, then we have the perfect solution for your business.
Reading Time: 4 minutesThere are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.
Reading Time: 5 minutesWe took the opportunity to reflect on the year that was and chat about one of our favourite areas of marketing for the year.
Reading Time: 5 minutesEvery so often there is a campaign that makes me get a warm glow – the most recent is the Uber Eats marketing campaign.
Reading Time: 4 minutesOne niche that is often disregarded in Australia is public relations (PR). A recent trip to our closest neighbour, Indonesia, really cemented this fact.
Reading Time: 3 minutesOur suggested point of difference for businesses looking to stay relevant in today’s market is social responsibility. So, I have a challenge for you. I
Reading Time: 5 minutesLike a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all social media platforms run on
Reading Time: 5 minutesSpotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are and why their marketing efforts keep them ahead of the competition.
Reading Time: 2 minutesHow to use the ‘photobomb’ concept successfully Sparking global discussion recently is a woman named Kelleth Cuthbert, better known as ‘The Fiji Water Girl’. Kelleth
Reading Time: 5 minutesHello holiday season! Merry Christmas 2018. Can you believe another year has almost come to an end? It was all hands on deck for 2018,
Reading Time: 5 minutesAnyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users.
Reading Time: 3 minutesAn advantage in today’s marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.
Reading Time: 4 minutesStories are great for anything going on right now, like events or one-day offers, but are also good for driving users to your website.
Reading Time: 4 minutesA website, and website design and functionality, is the first tool we look to when developing a strategic, integrated and leveraged marketing plan for our
Reading Time: 2 minutesWe supported Sponsorship Education Seminar for female high school students, talking about starting early when it comes to personal brand.
Reading Time: 3 minutesPop-ups on websites began as a Frankenstein experiment of sorts, where it would either entice or scare away future customers. Over time, however, pop-ups have
The Marketing GP operates on the lands of the Awabakal people. We pay our deepest respects to the Awabakul Elders past, present, and emerging, honouring their living connection to the land, waters, and sky. We acknowledge that sovereignty was never ceded. We acknowledge that we benefit from living and working on these lands.
This land is Aboriginal land, always was, is, and always will be.