The Marketing GP believes strong messaging, effective design for user experience and marketing scalability are vital for good website design. The ability to instantly connect with visitors is important, but so too is the capacity to grow and expand your website as your business changes and evolves.
As part of the rebrand process for our long-term clients Bridges Lake Macquarie and WP Partners to Collective Financial Partners, a new, simple, yet engaging website was required to reflect their new brand assets, key messaging and to attract their focus clientele.
Consistency is core to any effective rebrand. Ensuring one streamlined journey for customers is important to finding leads, nurturing contacts, and creating conversions.
Our marketing strategists reviewed all client personas for the business and communication points to create a website that reflected their larger client journey. Using good design, but also SEO-friendly, brand-focused messaging across all pages, our website development team designed a site that quickly portrayed Collective Financial Partner’s core purpose and service lines.
The final solution was designed to be more than just a digital shopfront, providing responsive, user-friendly and SEO effective elements. By integrating HubSpot, incorporating lead magnets and mapping out calls to action across the site, we’ve developed an effective sales tool to help build the capabilities of Collective Financial Partner’s wealth and financial expert team.
We built Collective Financial Partners’ website on WordPress, the world’s preferred website builder for businesses. WordPress’ impressive suite of security features and plugins ensures that our client’s websites are scalable – i.e. they can grow and evolve as the business does. This is important for the longevity of the site and the functionality options to service an ever-changing web audience and device experience.
Structured simply to make the customer journey effortless on the site and ensure easy navigation, the website was built around simplicity on both the front and back end. The core page structure was designed around their client needs and ensures finding information relevant to their unique circumstances is easy.
The behind-the-scenes structure of the website also makes it easy for the team to jump in and make updates where needed.
The delivered website offers an effective branding and sales tool for Collective Financial Partners and seamlessly conveys both areas of the business – financial planning and business accounting.
Over the first three months since launching, the site welcomed an increase of 500 per cent for website visitors, and 5,500 page views! This is a vast improvement on the previous stats of 500 visitors for a similar three month time frame and based on visitors to the Bridges Lake Macquarie AND WP Partners websites combined.
We are thrilled with our new website – it perfectly reflects our new brand, our client needs and our professionalism as a business. We are always inspired by The Marketing GP’s enthusiasm, expertise and extensive capabilities in the digital space, and appreciate that the final website is reflective of more than a static site, but rather a sales tool that provides a hub for our other digital marketing activities. Thank you team!
Are you undergoing a rebrand? Or is your current website not bringing in the right clients or generating leads and conversations?
From simple to complex, The Marketing GP’s experienced web and user experience designers can create a beautiful, responsive, custom-built site that best reflects your business and services.
Get in touch with our team today, or book a free 15-minute consult with our Chief Marketer, Holly Martin, here!