A digital helping hand to local charity

Newcastle Beacon case study

The Marketing GP strongly believes in extending a digital helping hand to local charities. When we heard The Newcastle Beacon needed marketing support to raise its profile, we were more than happy to help.

The Newcastle Beacon is a not-for-profit charity that supports first responders, emergency department personnel, veterans, and their families in Newcastle and the Hunter.

With the aim of bringing together a community of organisations, professionals and volunteers, its goal is to strengthen the physical, mental, and social wellbeing of those who serve or have served in the Australian Defence Force, emergency services, and corrective services.

The Newcastle Beacon needed a digital presence to generate a greater community understanding of the work it does. The target audience was two-fold: those in need of support and potential volunteers.

The brief was straightforward: create a website that was easy to navigate and clearly communicated who they are, what they do, and who they serve. Promotion of the Newcastle Beacon drop-in centre was a key element to the exercise.

The drop-in centre in the inner-city suburb of Waratah offers support to frontline workers, veterans and their families in a relaxed, non-clinical environment and facilitates connections with support services.

extending the Beacon brand

Starting with a clean slate, The Marketing GP’s graphic design team leveraged the brand to implement a look and feel that was calm and welcoming. With shades of cool blue as the primary colour palette, the image of The Newcastle Beacon as a safe and non-confrontational service was achieved. Imagery that was distinctly Newcastle provided the location connection.

Creating a digital network

The Newcastle Beacon’s key objective was the have a website that could be a central hub for their network of organisations, professionals and volunteers within the Newcastle community.

The Marketing GP website development ensured the mission and values of the not-for-profit charity were easily accessible to the intended audience of veterans, their families and those wanting to help them. Easy to navigate pages and menus were implemented, and the cool shades of blue from the new branding helped create a calming space.

Our team placed photos of the community and volunteers as a focal point, providing further insight into the organisations’ unique standpoint within the region.

Copywriting was developed in partnership with The Newcastle Beacon Board and refined with our in-house copywriters’, search engine optimisation and readability was front of mind. As an additional bonus, the web development team created a site that leveraged the information-capture function of HubSpot.

The Result

The result is a professional brand and website that is easy to find, easy to navigate, easy to read and meets the needs and vision of The Newcastle Beacon.  Visit newcastlebeacon.org.au

Do you need a digital helping hand?

The Marketing GP approach uses the most recent search engine, device, and customer-friendly design elements to ensure your new website ranks well on Google and is easy to navigate.

We take a full-service approach to every website we build. Our experience spans functionality, integration with your CRM systems, hosting, and support.

We want you to love your new website, so we work closely with you throughout the process to capture your vision and bring it to life.

Wow

Wow I am completely blown away. I knew it would be good but you and the team have done a brilliant job. I love the photos and the use of water throughout, it looks beautiful. The site is easy to navigate, straight forward and the content is spot on. I wish I could say thank you in a bigger, grander way. It's such a brilliant, capable team at The Marketing GP who kept us informed every step of the way and delivered more than we could of ever imagined.

Wendy Waldron Director, Newcastle Beacon

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