Hashtags – The #DOs and #DON’Ts
The humble # has come a long way from just a simple number sign. Anyone who uses social media has…
The Marketing Umbrella
Who knew umbrellas could be used for more than just rainy days? Marketing is a huge industry; from digital marketing,…
The Instagram algorithm: what you need to know
Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all…
Saying Goodbye to Instagram Likes
Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…
2018 Spotify Wrapped Marketing Campaign
Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. And if you have a Spotify account, it probably had quite…
The big marketing potential behind big data
To successfully market your business online, you need to understand the data available to you on the Internet. One massive…
Using stories to promote your business on social media
Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social…
5 social media ‘rules’ it’s ok to break
Humans are programmed to be social creatures. In other words, finding the ways to communicate and work together with others…
Why social media for business is a smart move
I can clearly remember when social media first hit the scene. It was a bit of a slow burn in…