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Category: Social Media

The Instagram algorithm: what you need to know

October 23, 2019Gemma Ferguson

Like a lot of people online now, we’re talking about the Instagram algorithm. According to Forbes, algorithms “are what all…

Saying Goodbye to Instagram Likes

July 30, 2019Tarin Cromarty

Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…

How to use hashtags on social media

Hashtags – The #DOs and #DON’Ts

April 23, 2019Gemma Ferguson

The humble # has come a long way from just a simple number sign. Anyone who uses social media has…

The Marketing Umbrella

February 22, 2019Gemma Ferguson

Who knew umbrellas could be used for more than just rainy days? Marketing is a huge industry; from digital marketing,…

2018 Spotify Wrapped Marketing Campaign

January 21, 2019Gemma Ferguson

Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. And if you have a Spotify account, it probably had quite…

The big marketing potential behind big data

November 15, 2018Gemma Ferguson

To successfully market your business online, you need to understand the data available to you on the Internet. One massive…

Using stories to promote your business on social media

October 25, 2018Gemma Ferguson

Jump on the bandwagon – add stories to your social media marketing plan! If you’re up to date with social…

5 Social Media Rules It's Okay to Break

5 social media ‘rules’ it’s ok to break

April 27, 2017Holly Martin

Humans are programmed to be social creatures. In other words, finding the ways to communicate and work together with others…

Why social media for business is a smart move

December 15, 2016Holly Martin

I can clearly remember when social media first hit the scene. It was a bit of a slow burn in…

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