We know working in not-for-profit means you want to get more from your buck and have limited resources to spread across your marketing and fundraising activities.
Our expertise with a range of marketing and fundraising software unique to charities, in creating engaging campaigns, and delivering moving messaging and copy aligned to specific audiences, gives you a competitive edge in a fiercely competitive market.
Ready to make some marketing magic together? Keep reading to find out how we can help.
When you choose to work with us, you can guarantee that your vision and mission statement is at the heart of everything you do.
With the charity market constantly changing and growing, more and more organisations are competing for a piece of the same pie. According to The Australian Charities and Not-For-Profits Commission, there are around 60,000 charities in Australia. That’s 60,000 charities competing for your audience’s fundraising dollars.
Our range of marketing experts gives you access to specialists in all areas of your marketing. Strategy guides us in delivering real results for you, your cause, and your audience, and leveraging your content for multiple purposes ensures you get the most out of every investment.
Don’t just take our word for it.
When we were contacted by the CEO and Chair of Mosaic Multicultural Connections, they were looking for an experienced team to assist them in running two events. Even with a short time between events, we were able to deliver our services seamlessly between them.
We have also worked with the Hunter branches of two finance and accounting-based organisation to develop and successfully market the Bean Counters Ball event, raising funds for underprivileged youth in the region. Annually, we assist the committee with a range of event management tasks from liaising with suppliers, graphic design, public relations, sponsorship management, ticket sales management, and so much more!
In addition to charity events, we also believe in extending a digital helping hand to local charities. When we heard that The Newcastle Beacon needed marketing support to raise its profile, we were more than happy to help. We developed a professional brand and website that is easy to find, navigate and read, that meets the needs and vision of the client.
Our work with other charities includes helping Ronald McDonald House Charities deliver a fundraising campaign, broaden their donor base and help families who need it most. We worked on a variety of marketing activities including public relations, sponsorships and email marketing to delivered on Ronald McDonald House’s fundraising goal by more than 300%!
“Their team is the glue that brings the event together, and without them the last few events may not have gone ahead.”
Hayden Asper, 2020/21 Chair, Bean Counters Ball
“I’m so grateful for the hard work and dedication of The Marketing GP to help us get our events off the ground and running smoothly. We cannot thank them enough for their assistance before the events, as well as their crucial support during the events themselves.”
Sharon Daishe, CEO, Mosaic Multicultural Connections
“HubSpot has provided that all-in-one solution that we needed and we’re grateful that The Marketing GP is supporting us through the process of making it work in the best way it can for our organisation.”
Susan Goode, CEO, TROG Cancer Research
“We knew we wanted a solution that would allow for changes and growth and would be easy to use. Working with The Marketing GP was so easy, and everything was explained clearly to us along the way. We are thrilled with the outcome.”
Wendy Waldron, Chairperson, The Newcastle Beacon
“They are fantastic at working with our families to develop content that tells a story and engages the community. The team is creative, flexible, diligent and great at working with multiple shifting deadlines!”
Ronald McDonald House Charities, Northern NSW
A 15-minute chat with Managing Director & Chief Marketer, Holly Martin might be just what it takes for you to know yours when it comes to the next steps to take in marketing your business.
The Marketing GP operates on the lands of the Awabakal people. We pay our deepest respects to the Awabakul Elders past, present, and emerging, honouring their living connection to the land, waters, and sky. We acknowledge that sovereignty was never ceded. We acknowledge that we benefit from living and working on these lands.
This land is Aboriginal land, always was, is, and always will be.