The greatest marketing ideas are useless…if you don’t action them
Do you consider yourself to be an ideas person? Perhaps a bit more of a ‘right-brain’ thinker? Having someone like you is a great asset to any organisation – but
Are you using technology to take your marketing to the next level?
Whilst the marketing basics have not changed much over the years, the way we can implement our key messages and speak to our target audience has changed dramatically. The old ‘targeted
How small business can be effective in their marketing
It is well-recognised that Australia is a nation of small businesses. The Australian Bureau of Statistics results from last year found that there were 1.2 million sole traders, 600,000 micro-businesses
Chris Manak (Manic Workshops)
https://www.youtube.com/watch?v=WxNlVk3Fozc Click here to visit The Marketing Reality iTunes podcast channel. Chris Manak is a nationally recognised dating coach for men. Through his continued effort for self improvement, Chris turned from a pretty insecure guy
Leverage your marketing to increase its effectiveness
Let’s be clear – every business engages in marketing. BUT, not every business is strategic in their marketing. Whether big or small, any business is only as strong as its
5 social media ‘rules’ it’s ok to break
Humans are programmed to be social creatures. In other words, finding the ways to communicate and work together with others is already imprinted in our DNA. While this is the
Grant Burchell (Electrodry)
https://www.youtube.com/watch?v=eFbY7SU4NP0 Click here to visit The Marketing Reality iTunes podcast channel. Grant Burchell is the co-owner of Electrodry. Blessed with an entrepreneurial spirit, Grant is keen on building something great from naught. He isn’t only
How to pitch your press release
Getting media coverage for your organisation can sometimes be hard – but it doesn’t have to be impossible. In a previous post I provided you with the 8 key things to
Lacey Filipich (Money School)
https://www.youtube.com/watch?v=7wu6_GYlMXM Click here to visit The Marketing Reality iTunes podcast channel. Lacey Filipich is the co-founder of Money School. Now in her mid 30s, Lacey regards her financial independence as an extraordinary achievement. She wants
Why social media for business is a smart move
I can clearly remember when social media first hit the scene. It was a bit of a slow burn in Australia, with just the usual early adopters jumping on board. But