The secret to building your personal brand and why you have one, whether you like it or not
While most people have conducted a search on themselves for a bit of a laugh, did you know what you find can actually have a pretty big impact on your
Coronavirus will change how we do business and how we market our brands. Here’s what you need to know
We’ve hit troubling times – the coronavirus has created havoc for Australians personally, but also professionally. Unfortunately, many businesses won’t make it through these challenging times. We’re not writing this to frighten
2018 Spotify Wrapped Marketing Campaign
Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are
Brand Exposure through the ‘Photobomb’
How to use the ‘photobomb’ concept successfully Sparking global discussion recently is a woman named Kelleth Cuthbert, better known as ‘The Fiji Water Girl’. Kelleth was hired by Fiji Water as a
Using stories to promote your business on social media
Jump on the bandwagon - add stories to your social media marketing plan! If you’re up to date with social media, you’ll notice that a variety of platforms now allow for
Starting early when it comes to personal brand
Earlier this month, we had the pleasure of supporting a Sponsorship Education Seminar for female high school students, on the path to becoming elite athletes. The event gave all high
99 ways to increase your brand awareness
Brand awareness is the idea that when someone sees your brand they are able to state what it is that you do. As a small-to-medium (SME) business, with a limited budget,
Do you understand how your personal brand is part of your marketing?
I was recently interviewed by Shirley Dalton for her Voice America interview series called Reclaim Your Freedom and one of the main topics we talked about was personal branding. Below is
How often do you work on marketing for your business?
Let’s be realistic – there are only so many hours in the day. Which means it’s easy for things to continually get pushed to the bottom of your list. And unfortunately,
How well are you implementing your brand?
So you've got your logo sorted. That means the 'brand' journey is finished, right? Wrong! Your brand is a dynamic concept and it needs to be constantly checked for consistency in