How to create a successful content strategy to grow your business
Your business’s content strategy should be looked at in a similar vein to building a piece of IKEA furniture for the first time. The likelihood of nailing the final piece
Why is digital marketing for small businesses vital?
FACT: digital marketing for small businesses can help you break through the clutter and stand out. Why? Even with a limited marketing budget, digital marketing is an efficient way to
The art of storytelling in marketing
The art of storytelling in marketing may sound straight forward, but getting it right takes skill, tactical understanding and experience. So why does it matter? Why is storytelling in marketing so important
Seven marketing mistakes that could destroy your business
Too many businesses have sailed on their merry way before being pulled under the current of their competitors due to these marketing mistakes.
Omnichannel marketing – what is it and why you need it
This little marketing gem is something your business should be embracing to get real results in the modern world.
Grow smarter by knowing when to scale up your marketing team with a hybrid marketing team
Have you thought about developing a hybrid marketing team? Do you know what that is? Ever catch yourself jotting down another great marketing idea you had at an event or noticed
Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your admin team – because they can do everything, right? If
Saying Goodbye to Instagram Likes
There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.
2018 Spotify Wrapped Marketing Campaign
Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are
Hashtag #DOs and #DON’Ts
Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users.