Omnichannel marketing – what is it and why you need it
This little marketing gem is something your business should be embracing to get real results in the modern world.
Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your admin team – because they can do everything, right? If
Saying Goodbye to Instagram Likes
There are over 25M businesses on Instagram, and we wave goodbye to what has arguably been one of their most prominent features, Instagram likes.
2018 Spotify Wrapped Marketing Campaign
Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. Let’s take a look at how Spotify got to where they are
Hashtag #DOs and #DON’Ts
Anyone who uses social media has seen the “hashtag” (#). It is predominately used for social awareness, business promotion, categorising content, product advertisement and as a motif for certain users.
The big marketing potential behind big data
An advantage in today's marketing tactics is our access to the Internet and, perhaps more importantly, the big data this online world offers.
The greatest marketing ideas are useless…if you don’t action them
Do you consider yourself to be an ideas person? Perhaps a bit more of a ‘right-brain’ thinker? Having someone like you is a great asset to any organisation – but
The basics for being a great guest speaker
Being a guest speaker is a great marketing tool, as it can position you – or someone in your organisation – as an expert or specialist in your field.
8 key things to include when pitching your press release
Pitching to the media is not always easy, but there are ways to increase your chance of success. An effective media release all comes down to research, preparation and a targeted
Do you know what marketing strategies your competitors are implementing?
I am all for organisations running their own race. And of course I want you to be creative and to have an individualised approach to your marketing efforts. But this does not