Is it time to outsource my marketing?
When running a business, it’s easy to fall into the trap of wearing multiple hats or adding workload to your…
Saying Goodbye to Instagram Likes
Saying goodbye to likes on Instagram, and what it means for you! This month (July, 2019) Instagram decided to wave…
Hashtags – The #DOs and #DON’Ts
The humble # has come a long way from just a simple number sign. Anyone who uses social media has…
2018 Spotify Wrapped Marketing Campaign
Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. And if you have a Spotify account, it probably had quite…
The big marketing potential behind big data
To successfully market your business online, you need to understand the data available to you on the Internet. One massive…
The basics for being a great guest speaker
Being a guest speaker is a great marketing tool, as it can position you – or someone in your organisation…
8 key things to include when pitching your press release
Pitching to the media is not always easy, but there are ways to increase your chance of success. An effective…
Do you know what marketing strategies your competitors are implementing?
I am all for organisations running their own race. And of course I want you to be creative and to…
How often do you work on marketing for your business?
Let’s be realistic – there are only so many hours in the day. Which means it’s easy for things to…
What should your marketing plan include?
There is no set formula for what a marketing plan should include, but that can be a good thing as…
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