Next-level Marketing for Manufacturers

Competition in the Australian manufacturing industry is fierce, so it pays to be a step ahead through quality marketing.

Marketing for manufacturers is a no-brainer.

Many Australian manufacturing businesses find that marketing is one of their biggest challenges. When it isn’t your bread and butter, it’s hard to give it the time of day. Around 63% of B2B organisations, including those in the manufacturing industry, outsource their marketing to ease the challenges of resourcing.

We help businesses to achieve their goals, improve communication and experience with wholesalers and distributors, and grow locally or globally through a strategic, omnichannel approach.

Our team of marketing experts have a deep understanding of the complex needs of manufacturers and the best approach to level up your brand through good marketing.

Book a meeting with our Chief Marketer, Holly Martin, to find out how.

Why marketing is vital to stay relevant in your industry

Manufacturing business leaders have a thorough understanding of the process and product offered by the business.

What often lacks is how that translates to your target audience.

Improving communication and engagement on an external level is vital, but so too is your internal communication to your stakeholders, distributors and direct teams.

A cohesive approach to your marketing which utilises the most effective tools in the most efficient ways will help you progress faster towards your business growth and marketing goals.

We help you find the right outlets and ways to promote your brand using messaging that addresses the pain points of your end users and prompts action.

Effective marketing for your business

From strategies to implementation, campaigns, branding and so much more, we have the services you need to level up in your marketing.

Our approach to your business starts with a strategy which gets to the heart of your why and how you present yourself and your products internally and externally. From there our general practitioners and marketing specialists will build out a strategy and implementation plan for your business.

This will consider your core audiences, the areas you want to grow into, the tools you need to gain traction and the approach.

Ready to get started? Book a meeting to discuss how it works.

Here’s the proof!

We know our way around marketing for manufacturers and understand how essential it is for your business growth and success. Our team has supported a range of Australian businesses in the manufacturing industry, including PERSAS, who are specialists in pneumatic and hydraulic equipment manufacturing.

Our approach to their business was strategic and touched on many of their marketing needs. Initially we orchestrated developments across their website in line with their product and service expansion and created a range of marketing assets for their team, including a 35th anniversary logo and branded collateral. This gave the team the foundations they needed to grow brand presence in their industry.

To help continue their success and build brand awareness, we developed awards submissions for the business that led to nationwide recognition as finalists. We crafted ongoing social posts across key networks to connect and show the culture of the business. A photoshoot we led helped to facilitate content of the team on social media as well as provided broader use across the website and many of their other marketing channels.

Our Inbound Marketing team provided their administrative team and key sales staff with training on the use of HubSpot, a system that integrated with their current processes and streamlined their jobs management process.

The team were extremely grateful for us bringing some structure and dedication to their profile and marketing efforts.

Let’s work together to take your manufacturing marketing to the next level!