As a local air conditioning company servicing the domestic and commercial spaces, Air Extreme Air Conditioning is up against plenty of local competition.
Their industry is constantly growing and evolving, which makes it challenging to find and maintain a competitive edge without a clear marketing direction.
Air Extreme was looking for support to identify their value proposition, improve brand awareness and ultimately become the number one choice for residential and commercial air conditioning installations in the Hunter region.
They brought in The Marketing GP, and we did what we do best – we created marketing magic for their business!
Co-Directors, Mick Bull and Justin Bull established Air Extreme in 2006 and have grown the business from a small two-person operation to a team of over 40 staff.
However, they recognised with their rapid growth they needed a team to handle their day-to-day marketing.
Having previously worked with marketing companies that weren’t the right fit for their team, Air Extreme were specific with what they wanted out of their new marketing partnership. They wanted a team that could provide a holistic approach to marketing and strategy, who could provide consistent marketing across multiple channels and who they could rely on to understand their core business and industry.
Following a referral from a one of our client’s (Mick’s friend), Mick and Justin reached out to our team at the beginning of 2020. And as they say, the rest is history…
“Working with Air Extreme has been about more than just marketing – it’s about building a partnership that delivers results and supports their ongoing success.”
Following a strategy meeting, we developed and implemented a plan for Air Extreme designed to improve their current marketing channels and help increase their brand awareness. This included:
And that was just the beginning.
Fast forward to today, and our team is continuing to work with Air Extreme to deliver a quality marketing for their business.
Their team has seen an increase in residential and commercial enquiries through their website, a growth in social media followers, and they’re fast becoming a household name thanks to the development of numerous media releases celebrating their business wins.
Since making changes to their website, comparing our first year of working together, with the previous year:
We were also delighted assist with Air Extreme’s 15th anniversary in 2021, which we helped them celebrate and leverage through a strategic campaign implemented across multiple marketing channels.
Speak to our team!
From an initial strategy meeting through to development and ongoing implementation, we’re here to help you improve your marketing and leverage your brand.
Book a free 15-minute consultation with our Chief Marketer, Holly Martin to discuss your business needs.
The Marketing GP operates on the lands of the Awabakal people. We pay our deepest respects to the Awabakul Elders past, present, and emerging, honouring their living connection to the land, waters, and sky. We acknowledge that sovereignty was never ceded. We acknowledge that we benefit from living and working on these lands.
This land is Aboriginal land, always was, is, and always will be.