Transitioning away from an existing franchise brand, One Skin Aesthetics came to us needing a new beauty brand logo and assets to better reflect their own distinct values and vision as an independent clinic.
Located in Maitland and expanding to Kotara, One Skin Aesthetics specialises in skincare treatments with a focus on rejuvenation and enhancing natural beauty. Known for their personalised care and expertise, they cater to a wide range of aesthetic needs, offering treatments that prioritise skin health.
With a busy beauty clinic preparing to open a second location, they required a creative partner who could interpret their vision and handle everything from branding including beauty brand logo design, to website creation and digital ads – saving time and consolidating services with one agency.
“Their vision was to create a sophisticated brand while staying warm and inviting, with the perfect balance of luxury and care,”
Starting with a mood board based on their initial brief, we established the tone and visual direction for their new brand. This provided a visual reference for us to align on, ensuring we shared a clear vision for the outcome and direction of all design elements.
The logo design was centred around capturing beauty and elegance, represented by a script style font paired with clean, modern typography. This logo design uses an earthy colour palette to connect the brand to the natural aspect of skincare, while conveying warmth and luxury.
One of the key elements of the logo is the oval frame encircling the initials OS. The oval shape balances the fluidity of the hand drawn initials, while maintaining a sense of elegance. The smooth curves of the oval complement the organic flow of the script, creating harmony between the more fluid and structured elements. This design decision ensures the logo remains visually appealing and adaptable across different brand assets, while maintaining a cohesive and approachable aesthetic.
The implementation of the brand was designed with a focus on consistency and flexibility, ensuring that each asset maintained a cohesive look and feel across all touchpoints. The brand rollout included:
Primary, secondary, and icon logos and multiple file formats to provide versatility across all platforms and mediums.
Appointment card, email signature, gift voucher, trifold flyer, and social media ads and graphics.
Showcasing the clinic’s services, which further solidified the cohesive brand presence.
One Skin Aesthetics was thrilled with the results. The beauty brand logo and assets were rolled out comprehensively, branding the entire Maitland store with the new look we created and setting the foundations for a seamless transition to their upcoming Kotara location. With our cohesive branding toolkit, the beauty clinic has easily maintained a consistent identity across their social media, uniforms, signage, and in-store assets, helping them stand out in a competitive market and build strong brand recognition with minimal effort.
Our team of expert designers and strategists will create a brand for you that resonates and leaves a lasting impression. Let’s turn your brand into something that not only stands out but also tells your story.
Book a meeting with our Chief Marketer, Holly Martin, to discuss your branding needs today.